Getting press coverage is not just about sending emails and hoping for the best. It is about knowing which outlets can carry your game out, building the right story around your strongest campaign beats, and reaching the right journalists at the right time. From indie announcements and demo drops to console launches and major updates, we build targeted press strategies that cut through a crowded launch calendar and get your game the coverage it deserves.
Built around your game's strongest beats. Every campaign is built around your game's genre, platform, and news value.
We build a tailored press strategy around your game's genre, platform, region, and campaign beat. The result is a clear roadmap of the right outlets, the right timing, and the right story to give your game the best possible chance of being covered.
Not all coverage is earned. For guaranteed visibility on high-traffic gaming sites, we secure paid placements across relevant outlets where your target players already spend their time. Ideal for launches, major updates, and announcements that need guaranteed reach.
Words matter, especially when you’re convincing someone to press play. Our copywriters know how to build a narrative that catches attention fast and sticks with players long after. We write to connect, not just to fill space.
We treat your store pages like the front window of an exhibit, making sure they’re built to catch eyes and hold attention. Whether it’s Steam, GoG, Epic, or the console storefronts, we track what pulls players in and fine-tune every detail to keep them walking through the door.
Mobile’s a whole different game and jumping in without a plan? Risky, risky. We help your mobile title stand out with smart press placements, targeted email campaigns, and a network that actually knows the space. It’s a crowded market, but we’ll make sure you don’t get lost in it.
No generic outreach. Every campaign is planned, written, pitched, secured, and reported with your game's key features and updates.
Building the press strategy, outlet list, and campaign timeline around the game's strongest selling points.
Crafting press releases, pitch copy, and campaign messaging tailored to each campaign exhibition.
Reaching out to targeted outlets across all tiers with the right story at the right time.
Coordinating reviews, embargoes, assets, keys, and follow ups to lock in coverage.
Tracking and reporting all coverage across URLs, outlet names, views, domain authority, and platform metrics.
Numbers from real press campaigns managed by The Game Marketer across PC, console, and mobile releases worldwide.
"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."
"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."
No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.
Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038
