VENTURE THROUGH THE ABYSS
The Game Marketer joined forces with Pyro Entertainment for the English-language release of its dungeon-crawling action RPG "Abyss". This project included full localization and culturalization support for all in-game text including story beats, item descriptions and game mechanics. In addition, we employed a dedicated paid media acquisition strategy that included end-to-end marketing and monetization support and consultation. Our dedicated ASO campaign allowed Abyss to reach the Top 10 rankings in several strategic short-tail keywords over a 6-month campaign.
Translation
The Game Marketer provided Pyro Entertainment with full Chinese translation and localiation services for the game. This included: full localisation of in-game mechanics, lore, UI, and terminology. We also translated and stylistically localised creative assets for Abyss’ store page and marketing materials.
Creative Support
The Game Marketer created testable batches of visual and written advert creative on a schedule of increasingly developed marketing hypotheses driven by data. Our creative team both localised existing assets and also created entirely new assets directed at captivating Western audiences.
Advertising and Paid Media
We helped Pyro Entertainment drive user acquisition by pushing high-quality, genre-relevant traffic to the Abyss game app using multiple advertising channels such as Google, Facebook, TikTok, Unity, Mintegral, and Apple Search Ads. Optimising our campaigns based on CPI and ARPU targets helped us hit internal targets and drive even more profitable growth. As part of our advertising strategy, we also tested different audiences, counties, and advertising creatives to provide insight and improve campaign performance over time.
