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Doctor Who: Worlds Apart

I'M THE DOCTOR!

The Game Marketer teamed up with British studio Reality+ to soft-launch "Doctor Who: Worlds Apart" (an official game based on beloved BBC IP Doctor Who) in the Philippines and India, crafting bespoke creative and advertising strategies that soared past key KPIs. We leveraged our deep understanding of Asian markets to ensure that our Doctor Who: Worlds Apart campaigns truly captivated these particular audiences — no sonic screwdrivers needed!

Marketing Strategy

With pinpoint precision, The Game Marketer mapped out the perfect launch regions for this prestigious franchise, tailoring a marketing timeline that seamlessly harmonised with Reality+’s schedule.

from our client
"TGM has been a critical part of getting our game to market. Their paid media expertise allowed us to identify the right markets for a soft launch, and their step-by-step work with our data team on building our analytics framework let us effectively test our journey and our soft launch marketing strategy. And their creative output let us translate the best of our game content to eyes around the world. Thank you!"
Tony Pearce - Co-Founder / CEO

Creative Development

The Game Marketer's design squad tackled strict franchise rules, conjuring creative batches that sizzled within bounds. Our creative team’s assets bought fresh new ideas, while still staying true to brand guidelines.

Paid Advertising

The Game Marketer implemented campaigns across the major ad networks with a primary call-to-action of converting to download during soft launch. All campaigns were closely monitored to ensure that CPI’s and CTR’s were below target and therefore, exceeding expectations.

Latest & greatest

Dive Deeper
The Game Marketer World of Warships Client
The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets.
Jing Kai
Product Marketing Manager APAC, Wargaming
The Game Marketer Doctor Who-Worlds Apart Client
Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world.
Tony Pearce
Co-Founder / CEO, Reality Plus
The Game Marketer Mortal Online 2 Client
The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results.
Henrik Nyström
Founder / CEO, Star Vault
The Game Marketer The Hunter-Call of the Wild Client
The team always delivered great results, and had great reporting on top of that. In addition, they always shared best practices and went above and beyond answering our Asian customers' questions on social platforms.
Jimmy Tisell
Community Lead, Avalanche Studios
The Game Marketer Alice Gear Aegis Client Review
We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects.
Andy Pearson
Chief Strategy Officer, PQube
The Game Marketer Cities-Skylines Client
It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle.
Julija Laskovska
User Acquisition Manager, Paradox Interactive

Let's Find Out What Your Game Actually Needs

No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.

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Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038