The Game Marketer teamed up with British studio Reality+ to soft-launch "Doctor Who: Worlds Apart" (an official game based on beloved BBC IP Doctor Who) in the Philippines and India, crafting bespoke creative and advertising strategies that soared past key KPIs. We leveraged our deep understanding of Asian markets to ensure that our Doctor Who: Worlds Apart campaigns truly captivated these particular audiences — no sonic screwdrivers needed!
With pinpoint precision, The Game Marketer mapped out the perfect launch regions for this prestigious franchise, tailoring a marketing timeline that seamlessly harmonised with Reality+’s schedule.
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The Game Marketer's design squad tackled strict franchise rules, conjuring creative batches that sizzled within bounds. Our creative team’s assets bought fresh new ideas, while still staying true to brand guidelines.
The Game Marketer implemented campaigns across the major ad networks with a primary call-to-action of converting to download during soft launch. All campaigns were closely monitored to ensure that CPI’s and CTR’s were below target and therefore, exceeding expectations.
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