Humble Bundle
CHALLENGE Very little local awareness of Humble Bundle. No localised marketing assets, no local social media platforms set-up and no access to local paid media platforms. Need to navigate local government approvals and provide documentation. Require help with localizing their marketing content and website for Chinese customers. GOAL Raise awareness of the brand, especially their monthly subscription service (Humble Choice) in China and drive sales through local social and paid media platforms. APPROACH Develop a comprehensive and customised China marketing plan including thorough market research specific to them, China paid and social media management and China creative localization. Help build a more localized website approach for China. Handle all government and creative approvals. Provide ongoing reporting and support for all China Marketing activities.















