GREAT GAMES, GREAT PRICES
CHALLENGE Very little local awareness of Humble Bundle. No localised marketing assets, no local social media platforms set-up and no access to local paid media platforms. Need to navigate local government approvals and provide documentation. Require help with localizing their marketing content and website for Chinese customers. GOAL Raise awareness of the brand, especially their monthly subscription service (Humble Choice) in China and drive sales through local social and paid media platforms. APPROACH Develop a comprehensive and customised China marketing plan including thorough market research specific to them, China paid and social media management and China creative localization. Help build a more localized website approach for China. Handle all government and creative approvals. Provide ongoing reporting and support for all China Marketing activities.
China Social Media Management
We set up official Humble Bundle accounts on key Chinese platforms like WeChat, Bilibili, and Weibo, posting daily localized content to engage followers. On top of that, we create themed campaigns revolving around relevant events designed to nurture genuine trust with players
China Paid Media & China Localisation
Produced Humble Bundle media strategy for China, driving sales and awareness through search, display, and paid social campaigns. We also managed localised copy, while producing creative assets like videos, campaign posters, and articles spotlighting games, bundles, and sales.
The Results
The Humble Bundle China Launch was a complete success surpassing all targets by a significant margin. The activity was subsequently extended to be an always-on activity and continues to show exceptional growth and revenue as well as firmly establishing Humble Bundle as the go-to choice of Chinese PC Gamers.
