The Game Marketer are actively collaborating with Plarium on their title – RAID: Shadow Legends. This collaboration is focused on driving installations on mobile devices through TikTok marketing. The partnership includes complete account management including developing TikTok filters, content and comment moderation and aligning content around recent trends and viral moments.
The Game Marketer internally develops filters that are exclusive to the RAID IP, these include strategizing the optimal methods to relay necessary information whilst also engaging users excitingly and virally.
Alongside TikTok filters, it was within our scope of work to cover content production for several pieces of short-form content across a weekly sprint. These combined content buckets were used to attract, engage and convert users from viewers to active users.
Following the success of our TikTok work, Plarium brought us in to ideate and execute content for their X account. We pitched 20 content ideas spanning trend-hopping, meme content, and Plarium updates. We produced content on what we knew worked while adapting it for X's unique culture and audience behaviour.
What started as an organic growth initiative quickly gained traction. Our immediate impact on the account within the first three months allowed the account to grow organic views by 149% from its 2023 performance, with a further 49.67% increase year-on-year from 2024 to 2025. Month-over-month performance remained consistent throughout, and within just two months of rollout, baseline monthly views scaled from 8K to 40K—a clear signal that the content was landing with the right audience. Throughout this growth period, the account maintained a floor of 5% engagement rate, with several pieces of key content having as high as 8% or 9% engagement with TikTok audiences.
No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.
Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038
