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eSports

Where competitive gaming collides with strategic marketing

eSports and live events are a different beast altogether. Unlike digital campaigns that you can adjust on the fly, on-the-ground activations demand precision planning, clear operational frameworks, and the right people in the right places.

That is why you need more than an event planner. You need a team that understands both the competitive gaming space and the marketing strategy that makes every activation count.

Build Your Event

Built for the Stage and the Screen

eSports & Events

Competitive gaming exists in two places at once, on the stage where players compete and on the screen where audiences watch. We make sure your game shows up strongly in both.

Tournament Event Management

We handle the full operational side of your eSport event, which covers things like operational guidelines to on-ground logistics, and even social presence.

Plan My Tournament

Talent Management

The right broadcast talent and influencers can turn a good eSports event into a memorable one. We source and manage talent that genuinely understands the competitive gaming space; commentators, hosts, streamers, you name it. 

Find my Talent

Brand Marketing

Getting into the eSports space is only half the battle. Staying visible and relevant within it is the other. We build and nurture your game's brand presence within the competitive gaming community.

Build My Brand

Want to start your campaign?

Talk with our Game Marketing experts
HOW WE WORK

Making Sure the Show Goes On

Live events leave no room for error. Our process is built around precision planning, the right talent, and a brand presence that can be referred to any time.

01

Planning

Every successful eSports activation starts with a clear plan. We work with you to define the campaign objectives, event format, target audience, and timeline.

02

Building

With the plan as our foundation, we work on building the remaining pillars. This covers talent, onboarding guidelines, and proper brand assets.

03

Executing

This is where everything comes together. We manage the full event execution across both on-ground and digital elements, coordinating talent, administration, and logistics in real time.

04

Amplifying

The event does not end when the final match does. We extend the life of your activation through content, coverage, and community engagement

PROVEN RESULTS

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FAQ About eSports & Events

What types of eSports events do you manage?

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  • We handle both on-ground and digital eSports activations. 

Do you need an established eSports scene to work with you?

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  • Not at all. Some of the most effective eSports activations happen when a game is just starting to build its competitive community.

Can a non-competitive game benefit from eSports marketing?

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  • More than most people think. eSports marketing is not just for fighting games and shooters. Any game with a passionate community, a leaderboard, or a skill ceiling can leverage competitive activations

Do you handle the marketing around the event as well as the event itself?

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  • Yes. The event and the marketing around it are inseparable in our approach. We handle social media coverage, press outreach, influencer activation, and content production around your eSports event

How far in advance should we start planning an eSports event?

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  • For a well-executed activation, we recommend starting at least three to four months out for a digital tournament and six months or more for a live on-ground event.

What happens if something goes wrong on the day?

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  • Not to worry, we plan for that too. Every activation we run includes a contingency plan. 

Find What Fits You

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Game Marketing Case Studies

Work We're Proud Of

Our team has collaborated with game publishers and studios across the globe. Here are just some of the massive titles we had the pleasure of working on:World of Warhips, Raid: Shadow Legends, Cities: Skylines, GTFO, HumanitZ, theHunter: Call of the Wild, and many more...
More Case Studies

Bandai Namco

13M
Impressions
50%
Return on Spend
$20
Revenue Per User

Raid: Shadow Legends

2.5M
Total Views
66%
Follower Increase
912K
Video Reach

ShantyTown

100K+
Wishlists for Launch
1.5M+
Steam Page Visits
70K+
Demo Downloads

Humble Bundle

100M
IMPRESSIONS
2.5M
CLICKS
120%
DOWNLOAD INCREASE
What our clients say

"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."

"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."

Let's Find Out What Your Game Actually Needs

No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.

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Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038