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Paid Media Campaign Management

No wasted spend. No missed opportunities.

A bad campaign with a big budget will always lose to a smart campaign with a small one. From the first strategy session to the final performance report, we handle every part of the paid media campaign process. We make sure your budget goes where it matters the most.

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500+
Campaigns Launched
30+
Global Markets
10M+
Budget Managed

Everything You Need to Run a High-Performing Campaign

Paid Media Campaign Management

A high-performing paid media campaign does not run itself. It needs a clear strategy, precisely defined audiences, a structured launch, and someone monitoring performance every single day. That’s us.

Campaign Strategy

A paid media campaign without a clear strategy is just ad spend with no direction. We build comprehensive campaign strategies tailored to your game—defining your objectives, channel mix, budget allocation, and launch timeline before a single ad goes live.

Audience Research

Reaching the right players starts with knowing who they are. We conduct in-depth audience research to identify the player segments most likely to engage with your game. 

Find My Audience

Setup & Launch

A well-structured campaign setup is the foundation everything else is built on. We handle the full technical setup across your chosen platforms. Campaign structure, ad sets, tracking, creative uploads, the works. Let us handle it. 

Prep My Launch

Performance Monitoring

Tracking impressions, clicks, conversions, cost efficiency, and return on ad spend. Once your campaign is live the real work begins. We monitor performance daily across all active channels. Underperformers get paused, winners get scaled, and your campaign is continuously refined. 

Scale Things Up

Want to start your campaign?

Talk with Game Marketing experts
HOW WE WORK

All Hands On Deck

Running a paid media campaign properly takes more than setting it live and checking in occasionally. Our three-step process keeps every campaign planned, active, and improving from day one through to the final report.

01

Plan

Before a single ad goes live, we map out the full campaign. This covers your objectives, channel mix, budget allocation, audience targeting, and launch timeline.

02

Launch

With the strategy locked in, we handle the full technical setup and launch across your chosen platforms. Campaign architecture, ad sets, tracking, and creative uploads. Everything is configured correctly.

03

Optimise

Underperformers get paused, winners get scaled, and creatives get refreshed when needed. Every decision is backed by data and every optimisation is made with one goal in mind.

PROVEN RESULTS

Our Big Winners

Proud to share the stats from our recent partners and titles!

FAQ About Paid Media Campaign Management

What platforms do you run paid media campaigns on?

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  • We run campaigns across Meta, TikTok, Google, YouTube, Reddit, and programmatic channels, as well as direct placements on gaming sites like IGN, GameSpot, and Kotaku.

How much should I budget for a mobile game release?

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  • There is no one-size-fits-all answer because it depends on your game's genre, target audience, and goals. What we can tell you is that we have managed campaigns at a range of budget sizes, and we always focus on making every pound work as hard as possible. 

When should I start paid media for my game?

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  • Earlier than most developers think. Paid media is most effective when it has time to build momentum. 

How do you measure the success of a campaign?

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  • It depends on your goal. For mobile titles we track CPI, ROAS, retention, and lifetime value. We also look at comparative values within the industry and benchmarked data sets. In order to adjust, we provide clear weekly reporting so you always know exactly how your campaign is doing. 

Do you only work with big studios and publishers?

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  • Not at all. We have worked with solo developers, indie studios, and major publishers. 

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What our clients say

"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."

"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."

Let's Find Out What Your Game Actually Needs

No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.

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Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038