Not all ad spend is created equal. Buying the wrong inventory at the wrong time is one of the fastest ways to burn through a marketing budget with nothing to show for it. Effective ad buying requires knowing which platforms give you the best reach for your genre.
Every placement we buy is chosen with a clear purpose behind it. The right channel, the right inventory, and the right timing to make your ad budget work as hard as possible.
Reach up to 95% of the global digital audience across mobile, desktop, connected TV, and out-of-home inventory. We place your game in front of the right players across multiple regions and devices, going well beyond what traditional social platforms can offer.
Secure premium placements across leading gaming publishers like IGN, GameSpot, Eurogamer, Kotaku, you name it! We have connections to the sites where players already go to discover and research games. We handle the relationships so you get spots that are not available through standard channels.
We manage ad spend across Meta, TikTok, Reddit, Google, and YouTube — allocating your budget strategically across platforms based on where your players are most active and where your spend will deliver the strongest return. Every pound is tracked, every platform is monitored, and budget is shifted toward the channels delivering the best results as the campaign runs.
Every campaign follows a proven five stage framework across 500+ game launches on mobile, PC, and console platforms. The process is designed to reduce wasted spend while accelerating large scale player acquisition.
We start by assessing your current ad spend, platform mix, and campaign history. If you have run paid media before, we identify what worked, what did not, and where budget was wasted.
With a clear picture of where your budget should go, we develop a tailored ad buying plan, covering platform selection, inventory type, budget allocation, and timing. Every decision is made with your campaign goals and cost efficiency in mind.
We secure the placements. Whether that is programmatic inventory through DSPs, direct media buys with gaming publications, or social platform ad spend across Meta, TikTok, and Reddit.
With placements secured and creatives trafficked, we launch your campaign across all active channels. Every placement is tracked from day one so we have clean performance data coming in as soon as your ads go live.
Once live, we monitor performance daily. Underperforming placements get paused, budget gets shifted toward what is delivering, and the buying strategy is continuously refined.
Real results from real campaigns. Every number below comes from our campaigns.
"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."
"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."
No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.
Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038
