In 2025, 60 games were released on Steam per day, and that number is only increasing. As the central hub of PC gaming, Steam is often the sole platform considered for a release. We believe a strong Steam game release strategy leverages the tools inherent to the Steam platform, while also focusing on drawing qualified external traffic from organic and paid sources to build momentum into release.
We build full-service release plans for Steam, including aligning a game with key timelines, developing key creatives and gameplay trailers, and helping you establish best practices for your Steam page to showcase your title to its full potential.
We develop best-in-class creative profiles for Steam store pages, including trailer development, capsule development, tone-of-voice, and ongoing operations to optimise and refine Steam pages regularly to retain relevancy. If you want to begin putting your creative work on your Steam page, we’re ready to help.
Reinforcing communications on your title is essential to communicate large updates, run community events, and plan major marketing beats for your title. We can provide recommendations and copy support for actively supported titles to manage and communicate with your players.
Pricing and sales on the Steam platform can seem confusing and restrictive. Planned well, a strong sales strategy will allow your title to retain a long lifecycle and a healthy player base. We benchmark your title against industry competition, seasonality, and market conditions to provide clear and stable sales and pricing plans.
Your page will need to remain continuously relevant to stay competitive in Steam lists. We can isolate and provide recommendations for capsule tests, creative reworks, page localisation, and more to provide the highest possible conversion for you and your title.
Steam Analytics is famously a black box, making it very difficult to translate your marketing campaign attribution into usable data. We specialise in working with Steam’s data set and finding solutions for analytics gaps so you know how your game marketing campaigns are performing.
Every campaign follows a proven five-stage framework across 500+ game launches on Steam, mobile, and console platforms. The process is designed to reduce wasted spend while accelerating large-scale player acquisition.
We analyse your game, genre, competitive landscape, and target the right platforms to build the right paid media strategy before spending.
We benchmark your title against industry standards, find what ranges of budgets and audience sizes exist, and provide options and recommendations.
We develop a bespoke campaign structure based on your product timeline, industry events, and performance needs for pre-release.
Develop creative assets and brand resources to help bring a product to market with high-quality representations of the game.
Develop bespoke content pillars, strategies, activations and campaigns to define the campaign and build periods of activity and stabilization.
It’s crazy how simple page optimisation and clear strategy can do when it comes to growing your game.
"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."
"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."
No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.
Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038
