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Game Marketing Strategy

Benchmark your game against the market backed by experts

We build full go-to-market strategies for games across a vast range of budgets, release windows, and stages of development. We believe a strong game release strategy requires leveraging quality analytics, strong game content, and perfect timing and planning to hit the right beats.

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Game Marketing Strategy

A game release needs to follow and take maximum advantage of industry and development beats, alongside expertly crafted creative and press resources, to make a maximum impact at all levels of pre-release, release, and post-release marketing. 

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HOW WE WORK

How We Develop Marketing Strategies

Every campaign follows a proven five-stage framework across 500+ game launches on mobile, PC, and console platforms. The process is designed to create bespoke strategic frameworks that can be used to align, direct, and develop a game release campaign.

PROVEN RESULTS

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FAQ About Release Strategy

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The Game Marketer World of Warships Client
The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets.
Jing Kai
Product Marketing Manager APAC, Wargaming
The Game Marketer Doctor Who-Worlds Apart Client
Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world.
Tony Pearce
Co-Founder / CEO, Reality Plus
The Game Marketer Mortal Online 2 Client
The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results.
Henrik Nyström
Founder / CEO, Star Vault
The Game Marketer The Hunter-Call of the Wild Client
The team always delivered great results, and had great reporting on top of that. In addition, they always shared best practices and went above and beyond answering our Asian customers' questions on social platforms.
Jimmy Tisell
Community Lead, Avalanche Studios
The Game Marketer Alice Gear Aegis Client Review
We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects.
Andy Pearson
Chief Strategy Officer, PQube
The Game Marketer Cities-Skylines Client
It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle.
Julija Laskovska
User Acquisition Manager, Paradox Interactive

Let's Find Out What Your Game Actually Needs

No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.

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Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038