We build full go-to-market strategies for games across a vast range of budgets, release windows, and stages of development. We believe a strong game release strategy requires leveraging quality analytics, strong game content, and perfect timing and planning to hit the right beats.
A game release needs to follow and take maximum advantage of industry and development beats, alongside expertly crafted creative and press resources, to make a maximum impact at all levels of pre-release, release, and post-release marketing.
We compare games against competition and adjacent titles in order to provide realistic competitive benchmarks and market recommendations. We look at game performance, fit for market, audience demographics, and more to build a coherent vision of where your title sits.
A targeted audience performs better than a big audience. We use data-driven analytics to size, qualify, and characterise game markets to understand player habits, methods of engagement, and where your audience truly lies.
The reveal of your game never happens all at once and is tied to your development cycle and seasonality in gaming. We help you reveal your game to the world one step at a time, connecting with Tier 1 publishing networks, reviewers, game influencers, and other qualified content creators to showcase your game as it gets ready for market.
We specialise in building narrative cadence into game release strategies, and that means supplementing your pre-release with high-quality, resonant trailers, store page graphics, and social content.
How you talk about your game will reflect in how players share, engage with, and relate to its content. We manage full Tone-of-Voice and brand language development for games and studios, developing content plans for store pages, press releases, web pages, community comms, and much more.
Every campaign follows a proven five-stage framework across 500+ game launches on mobile, PC, and console platforms. The process is designed to create bespoke strategic frameworks that can be used to align, direct, and develop a game release campaign.
We analyse your game, genre, competitive landscape, and target the right platforms to build the right paid media strategy before spending.
We benchmark your title against industry standards, find what ranges of budgets and audience sizes exist, and provide options and recommendations.
We develop a bespoke campaign structure based on your product timeline, industry events, and performance needs for pre-release.
Develop creative assets and brand resources to help bring a product to market with high-quality representations of the game.
Develop bespoke content pillars, strategies, activations and campaigns to define the campaign and build periods of activity and stabilization.
Proud to share the stats from our recent partners and titles!
"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."
"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."
No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.
Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038
