Mobile Gaming remains one of the most competitive landscapes, and it is still the primary way the vast majority of gamers interact with titles. Mobile gaming is heavily dependent on having the right analytics and audience tools in place before scaling. We’ve worked with mobile games from startup indie to large-scale brands, and building a validated mobile release strategy is second nature to us.
We specialise in bringing games to market, whether they be part of a pre-release or closed beta, or you’re looking to scale an existing game to broader audiences or new territories. We combine expert mobile data analytics with a curated creative production process to create full product plans.
We help you validate your game’s store performance, creative quality, user journey, and First-Time User Experience (FTUE) ahead of launching major marketing activities. We lay the groundwork, provide the experience, and offer the forecasting tools that let you confidently launch your title on the App Store.
Reach up to 95% of the global digital audience across mobile, desktop, connected TV, and out-of-home inventory. We place your game in front of the right players across multiple regions and devices, going well beyond what traditional social platforms can offer.
Audit your user experience, find data gaps and friction points, and follow the best practices in both app design and app marketing with our proven user testing framework. We dig into the details on your game to find where it’s performing, and where it isn’t.
Make sure your game shows up on App Store organic listings and search results. We use an iterative ASO testing model that ensures that your title is constantly learning from new audiences and maintaining relevance in high-traffic keywords.
We help mobile game publishers find and keep high-quality players across Meta, TikTok, Google, and Apple Search Ads. Every campaign is built around real performance metrics and supported by ASO optimisation to grow your installs organically alongside paid.
Every campaign follows a proven five-stage framework across 500+ game launches on mobile, PC, and console platforms. The process is designed to reduce wasted spend while accelerating large-scale player acquisition.
We analyse your game, genre, competitive landscape, and target the right platforms to build the right paid media strategy before spending.
We benchmark your title against industry standards, find what ranges of budgets and audience sizes exist, and provide options and recommendations.
We develop a bespoke campaign structure based on your product timeline, industry events, and performance needs for pre-release.
Develop creative assets and brand resources to help bring a product to market with high-quality representations of the game.
Develop bespoke content pillars, strategies, activations and campaigns to define the campaign and build periods of activity and stabilization.
Every number below comes from an actual TGM mobile ad campaign. No estimates, no projections, just our results.
"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."
"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."
No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.
Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038
