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Paid Ads Production

The Creative Behind Every Successful Campaign

A great campaign is only as strong as the creatives behind it. We handle everything from graphic design and video production to copywriting and platform placement, giving your game a full suite of ad assets built to perform across every major channel. Every creative is made specifically for the platform it lives on, because what works on TikTok looks very different from what works on Reddit or the App Store.

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500+
Campaigns Launched
30+
Global Markets
10M+
Budget Managed

No Brief Too Big. No Target Too Small

Paid Ads Production

Great paid ads need more than one ingredient. We cover graphic design, video production, copywriting, and platform placement. Everything required to take your game's ad creative from brief to live.

Graphic Design

First impressions in paid advertising happen in under two seconds. We produce static ad creatives—banners, display ads, social graphics, and store assets—designed to communicate your game's identity clearly and compellingly at any size.

Get My Ads Started

Video Production

Short-form video is the highest-performing ad format across almost every major platform. We produce gameplay clips, cutdown trailers, social video ads, and platform-specific video creatives built to hook players in the first three seconds and keep them watching.

Capture Attention

Copywriting

The right words can be the difference between a player clicking through and scrolling past. We write ad headlines, primary text, CTAs, and platform-specific copy tailored to your game's tone and the audience you are targeting. Every line is tested against what actually drives clicks and conversions in the games space.

Start Things Right

Paid Ad Placement

Producing great creatives is only half the job. We handle the placement of your ads across Meta, TikTok, Reddit, Google, YouTube, and beyond, managing targeting, bidding, and scheduling to make sure your assets reach the right players at the right time and in the right context.

Get The Right Attention

Want to start your campaign?

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HOW WE WORK

Get Your Campaign Rolling

Great ad production does not happen by accident. Here is the process we follow to make sure every asset is built with purpose.

01

Ideating

Every great ad starts with the right idea. We dig into your game, your audience, and your campaign goals to develop creative concepts that will hit.

02

Briefing

Once the ideas are locked in, we translate them into clear, detailed briefs for the creative team. Every asset gets a defined purpose, format, and platform specifications.

03

Creation

This is where the ideas come to life. Our team produces static graphics, video creatives, and ad copy built specifically for the platforms your campaign will run on.

04

Deploying

With the creatives ready, we handle placement across Meta, TikTok, Reddit, Google, YouTube, and beyond. We manage targeting, bidding, and scheduling.

05

Understanding

Once the ads are live, the work does not stop. We monitor performance, analyse what is resonating, and use that data to refine and optimise your creatives for better results.

PROVEN RESULTS

Digital Prowess

Don’t just take our word for it, check it out in the results we were able to deliver. 

FAQ About Paid Ads Production

What platforms do you run paid media campaigns on?

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  • We run campaigns across Meta, TikTok, Google, YouTube, Reddit, and programmatic channels, as well as direct placements on gaming sites like IGN, GameSpot, and Kotaku.

How much should I budget for a paid media campaign?

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  • There is no one-size-fits-all answer because it depends on your game's genre, target audience, and goals. What we can tell you is that we have managed campaigns at a range of budget sizes, and we always focus on making every pound work as hard as possible.

When should I start paid media for my game?

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  • Earlier than most developers think. Paid media is most effective when it has time to build momentum. 

How do you measure the success of a campaign?

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  • It depends on your goal. For PC games we focus on wishlist conversions and Steam page visits. For mobile titles we track CPI, ROAS, retention, and lifetime value. In order to adjust, we provide clear weekly reporting so you always know exactly how your campaign is doing. 

Do you only work with big studios and publishers?

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  • Not at all. We have worked with solo developers, indie studios, and major publishers. 

Can you handle paid media for both mobile and PC games?

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  • Yes. We have dedicated experience across both PC and mobile, including Steam wishlist campaigns, App Store and Google Play user acquisition, and everything in between. We have full coverage. 

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What our clients say

"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."

"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."

Let's Find Out What Your Game Actually Needs

No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.

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Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038