After six years of digging and building intricate mining operations, Hydroneer was ready to break new ground. Foulball Hangover partnered with The Game Marketer to handle the full launch campaign for Hydroneer’s console debut on PlayStation 5 and Xbox Series X/S. The services provided were PR, influencer outreach, and paid media to introduce the game to a brand new audience.
Getting a six year old PC game noticed by console press required a strong story and the right outlets. TGM built a targeted press campaign around Hydroneer's console debut, securing over 170 pieces of coverage across a wide range of publications. Tier 1 placements included IGN, PlayStation, ID@Xbox, Xbox Wire, Pure Xbox, PushSquare, Xbox Dynasty, The Xbox Hub, and Gematsu. On the influencer side, 28 pieces of creator content were produced with a combined reach of over 1.6 million and just under 135,000 views, giving the game authentic visibility beyond traditional press coverage.
The campaign delivered across every front. Across PR, influencer, and paid media, Hydroneer's console launch generated 10.36 million impressions, 228,971 traffic clicks, and 19+ ROAS. The breadth of coverage, the efficiency of the paid media channels, and the strength of the press placements all combined to give Hydroneer's console debut the reception it deserved.
At its core, the console launch was about one thing: making sure the rest of the world finally found out this game existed. Through a coordinated campaign spanning PR, influencer outreach, and paid media, Hydroneer landed on PlayStation 5 and Xbox Series X/S with the kind of visibility most console debuts only dream of. Major outlets covered it. Creators talked about it. Players across new markets discovered it for the first time.
"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."
"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."
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