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Mobile Game Social Media Marketing

Entertained and engaged, anytime, anywhere.

Mobile gaming never stops. Players are discovering, downloading, and talking about games on TikTok, Instagram, YouTube Shorts, and Discord. They are talking about it right now as you read this. If your game is not showing up where they are, someone else's is. That is why we create and manage mobile-specific social media content that keeps your game visible, your community engaged, and your install numbers growing.

Let’s Get Scrolling
953%
Increase in Revenue
10M+
Impressions
160%
Increase in Downloads

On-the-Go Interaction Built for Mobile

Mobile Game Social Media Marketing

Mobile social is not the same as PC social. The platforms are different, the content is different, and the audience moves faster. We know the difference and build everything around it.

Social Media Strategy

We  build platform-specific strategies tailored to where your mobile players are. TikTok, Instagram, YouTube Shorts, and Facebook, we have that covered. From pre-registration campaigns and soft launch content to post-launch live operations, every plan is built around driving installs.

Build the Perfect Strategy

Social Content Production

Mobile content needs to hit fast and hard. We produce short-form videos, static graphics, and platform-native content designed specifically for TikTok, Instagram Reels, YouTube Shorts, and Facebook. Every piece is built to stop the scroll, communicate your game's value quickly.

Start Creating

Social Media Management

We handle daily posting, community engagement, comment moderation, and performance monitoring across all your active platforms. Your players stay informed, your channels stay active, and your game maintains momentum.

Activate Mobile Management

Discord Management

We understand that Discord is one of the most powerful community tools for mobile games. We set up, manage, and moderate your server — handling bot automation, community activities, engagement campaigns, and day-to-day moderation

Engage With Your Community

Want to start your campaign?

Let’s Grow Your Mobile Game
HOW WE WORK

Creating Mobile-Ready Content

From getting to know your game to keeping your feed alive and your community happy, here is exactly how we do it.

01

Learning

Before we post anything, we get to know your mobile game inside out. The genre, the audience, the tone, the platforms, we make sure every piece of content feels native to your game

02

Building

We build a mobile-specific strategy around your game's key beats, that means pre-registration, soft launch, full launch, and even further updates. Platform by platform, we map out what gets posted, when, and why.

03

Creating

Mobile content lives and dies by the first two seconds. We produce short-form videos, static graphics, and platform-native content for TikTok, Instagram Reels, YouTube Shorts, and Facebook

04

Posting & Engaging

We handle the posting, scheduling, and community engagement across all your active platforms. Comments get replied to, players get acknowledged, and your game never goes quiet

05

Tracking

We monitor engagement rates, reach, follower growth, install signals, and platform-specific metrics across every channel we manage. Regular reporting keeps you informed on what is working

06

Improving

We use performance insights to refine the content strategy, adjust the posting cadence, and keep pushing the community in the right direction.

PROVEN RESULTS

Mobile Wins

Showcasing the big wins despite the tiny-form factor of mobile.

FAQ About Mobile Game Social Media Marketing

Which social media platforms do you manage for mobile games?

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  • We manage all major platforms where mobile players are most active: TikTok, Instagram, YouTube Shorts, Facebook, and Discord. For studios targeting Asian markets, we also cover Chinese platforms including WeChat, Weibo, Bilibili, and Douyin.

Can you handle social media for a mobile game that hasn't launched yet?

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  • Absolutely. Pre-launch is actually one of the most important times to be active on social media for mobile games. If you want to know more, you can book a quick call with us.

Do you create the content or do we need to supply it?

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  • We handle content creation in full. From short-form videos and Instagram Reels to memes and community posts, we produce everything from scratch based on your game's identity and goals. If you have existing assets you want us to work with, we can use those too.

Can you support a soft launch social media campaign?

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  • Yes. Soft launch is a critical window for mobile games and we build social strategies specifically around it.

Do you handle community moderation as well?

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  • Yes. Community moderation is part of what we do, particularly for Discord. We keep communities healthy and engaged. 

How do you measure the success of social media management?

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  • We track engagement rates, reach, follower growth, community activity, and platform-specific metrics across every channel we manage. We then compile and relay these metrics so you know exactly how well you are doing.

Find What Fits You

All Services

Game Marketing Case Studies

Work We're Proud Of

Our team has collaborated with game publishers and studios across the globe. Here are just some of the massive titles we had the pleasure of working on:World of Warhips, Raid: Shadow Legends, Cities: Skylines, GTFO, HumanitZ, theHunter: Call of the Wild, and many more...
More Case Studies

Bandai Namco

13M
Impressions
50%
Return on Spend
$20
Revenue Per User

Raid: Shadow Legends

2.5M
Total Views
66%
Follower Increase
912K
Video Reach

ShantyTown

100K+
Wishlists for Launch
1.5M+
Steam Page Visits
70K+
Demo Downloads

Humble Bundle

100M
IMPRESSIONS
2.5M
CLICKS
120%
DOWNLOAD INCREASE
What our clients say

"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."

"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."

Let's Find Out What Your Game Actually Needs

No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.

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Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038