Cricket Manager

BUILD YOUR EMPIRE

CHALLENGE The challenge was to raise awareness for Cricket Manager Pro 2022 from the ground up and build a platform for the game to have a successful test launch. GOAL The goal was to raise awareness for the game from both a press and player base perspective. The initial key landmark was the test launch for the game in South Africa. APPROACH The Game Marketer highlighted key areas to work on for this task, namely, community building and management, paid media strategy, PR strategy and social media strategy.

10M

Impressions

400K

Clicks

160%

Download Increase

Social Media & Community Management

The Game Marketer also has provided key feedback and strategy surrounding the social media activities of Wicket Gaming and their Cricket Manager Pro 2022 social media accounts. The Game Marketer has analysed social activity and provided guidance on how to manufacture engagement across socials and how best to utilise social media as a marketing tool. A key area for this partnership was community building and community management. The Game Marketer built a Discord server for Cricket Manager Pro 2022 and provided a key strategy on how to get people into the Discord server and how to interact with the community, with a focus on boosting engagement within the server. In order to raise awareness for the new Discord server a paid media plan was devised. By creating lookalike audiences and targeting key areas The Game Marketer was able to ensure that the Discord gained a satisfactory number of members. This was also amplified through social media posts and through PR campaigns. The Game Marketer also provided a key strategy around posting on the Discord server and how to interact with the community, running events and activities on the server in order to boost engagement.

Cricket Manager Pro 2022 Discord community building and social media strategy by The Game Marketer for Wicket Gaming

from our client

PR & Paid Media Campaign

The Game Marketer has carried out PR campaigns for the game, focussing on milestones and events and how best to leverage them in PR conversations. The Game Marketer was able to gain coverage from major gaming industry outlets. The PR campaigns have served to raise awareness for the game in the wider gaming sphere. The Game Marketer has also provided strategic planning for press campaigns for the upcoming global launch and will continue to carry out outreach campaigns for the title. As mentioned above paid media was a key tool that was used by The Game Marketer in building out the community on Discord. Paid Media has also been a key tool to help to raise awareness for the title and helped to acquire beta testers for the test launch of the game. The Game Marketer provided a fully formed paid media campaign for the test activation, carrying out campaigns in relevant locations for the launch. The Game Marketer has also provided a fully formed paid media strategy for the global launch of the game, including budgets and key KPIs to assist with tracking performance.

Cricket Manager Pro 2022 PR and paid media campaign by The Game Marketer driving awareness and beta tester acquisition

The Results

By taking these key aspects of marketing and harmonising them to support one another, The Game Marketer has been able to assist in making the test launch a success, allowing Wicket Gaming AB to harvest key data for the development of their game. The Game Marketer will continue to work with Wicket Gaming on Cricket Manager Pro 2022, with the global launch coming this year.

Cricket Manager Pro 2022 test launch results by The Game Marketer showing 400K clicks and successful South Africa campaign

Game Marketing Case Studies

Work We're Proud Of

Our team has collaborated with game publishers and studios across the globe. Here are just some of the massive titles we had the pleasure of working on:World of Warhips, Raid: Shadow Legends, Cities: Skylines, GTFO, HumanitZ, theHunter: Call of the Wild, and many more...

More Case Studies

Bandai Namco

13M

Impressions

50%

Return on Spend

$20

Revenue Per User

Paid Media

Raid: Shadow Legends

2.5M

Total Views

66%

Follower Increase

912K

Video Reach

Creative Production

Paid Media

ShantyTown

100K+

Wishlists for Launch

1.5M+

Steam Page Visits

70K+

Demo Downloads

Creative Production

Paid Media

Humble Bundle

100M

IMPRESSIONS

2.5M

CLICKS

120%

DOWNLOAD INCREASE

China Marketing

Creative Production

What our clients say

"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."

"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."

Let's Find Out What Your Game Actually Needs

No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038

Contact Us!

Cricket Manager

Social Media & Community Management

PR & Paid Media Campaign

The Results

Game Marketing Case Studies

Work We're Proud Of

Bandai Namco

Raid: Shadow Legends

ShantyTown

Humble Bundle

Let's Find Out What Your Game Actually Needs