Cities Skylines
Our challenge is to target the specific gaming niche audience of PC desktop simulation players. All new localised creatives were required. No local platforms set-up or governmental approval for marketing. Our goal is to raise awareness of the brand in China and drive sales through the WeGame platform. Our approach was we built a digital acquisition strategy, targeting specific sites, categories, and audience profiles, as well as helping produce all localised creatives. Worked with Chinese authorities to get their business and all creatives approved. Assessed all current landing page content in China and gave recommendations for changes.
