Paid Media & PR
When looking at the paid media campaign for this event, The Game Marketer knew that it would be vital to create engaging yet informative creatives to promote. Using some of the in-game art assets provided by our client, The Game Marketer was able to produce an eye-catching banner that directed traffic through to The Hibernian Summer Games web page to find out how they could help out with the charity event. This ad was run across different social media such as Facebook and Reddit. The Game Marketer was also able to track data in Google analytics from this campaign, constantly analysing the data to optimise the ad campaign throughout the event. The paid media campaign for the charity event was a very vital part of raising awareness for the event and drove people to The Hibernian Summer Games web page, which drove sign-ups for the event. The Game Marketer’s approach to the press campaign for the event was very direct. The press campaign was centres around two press releases, firstly a press release targeting coverage prior to the event to raise awareness, followed by a second press release after the event to announce how much money had been raised for SickKids. The first press release was carefully crafted to explain everything that outlets would need to know about both Clan O’Conall as a game and the Hibernian Summer Games as a whole. This first press release was sent out to 100s of outlets in an e-mail campaign, and The Game Marketer saw some great results from this, with the story being picked up by large outlets across North America and Europe. This press campaign was key to raising awareness about the charity event, bringing the event to the forefront of people’s minds, and bringing great results. After the Hibernian Summer Games, The Game Marketer then put together a second press release to talk about the results of the charity event. The goal was to showcase some of the great things that happened during the event including the speed-run competition, and of course to talk about the money, which was raised for SickKids across the charity event, a figure which eclipsed $36,000 in total!
