Domain

Domain Expansion!

The challenge was to refresh the design and feel of the Domain website. That meant looking into user experience (UX) for its sign-up journey, and then establishing a strategy to bring in a wider audience. Our approach? To run a paid media campaign on various social media platforms, manage and update company socials, carry out influencer outreach to raise awareness among content creators and maximise converge, and finally collaborate with esports teams.

2M

Clicks

70K

Impressions

50%

Download Increase

Hitting F5 for their Homepage and User Experience!

We evaluated Domain’s website UX to identify opportunities to improve conversion and streamline the player journey. One key change involved simplifying the sign-up process by removing the “try for free” option, resulting in a smoother experience and increased conversion rates. We also refreshed the homepage with a more dynamic layout, engaging motion visuals, and sharper copy designed to better communicate the game’s appeal. By rethinking the user flow and creating a clearer path to sign-up, the updated website delivered stronger engagement and a noticeable uplift in player registrations.

from our client

Establishing the First Steps

In-depth market research was conducted to identify Domain’s ideal audience using analytics, competitor insights, and audience behaviour data. This allowed us to refine targeting strategies across paid campaigns, including high-performing Reddit placements within relevant gaming communities. Using these insights, we also developed lookalike audiences that improved cost-per-click and sign-up performance while maximising campaign efficiency.

Creative Advertising Assets

To support the strategy and paid media efforts, promotional visuals, video assets, and campaign copy tailored to Domain’s audience were created. Each asset was designed to capture attention quickly while clearly communicating the game’s identity and appeal across multiple advertising platforms.

Social Media & Community Growth

We then managed Domain’s social media presence with a focus on increasing engagement, retention, and community growth. Through regular content showcasing cards, gameplay, and in-game features, we helped strengthen player interest while driving users toward the game’s Discord server. This contributed to a more active community environment, including successful weekly tournaments and improved player retention.

Results

We delivered strong results across Domain’s key growth areas. The refreshed homepage improved user experience and streamlined the sign-up journey, leading to higher website conversion rates. Paid media campaigns consistently increased daily sign-ups while maintaining under-target cost-per-click and cost-per-install rates. Our social media management also boosted engagement, follower growth, and Discord activity, helping strengthen player retention and community interaction. Following the campaign’s success, we continue to support Domain through ongoing paid media and social media management efforts.

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