The Game Marketer assisted the team behind crypto sensation – Earth 2, a unique application/game hybrid which allows users to purchase various plots of digital land on a 3D representation of the world. The project had sustained some detrimental press coverage which was very quickly destroying its reputation. The Game Marketer used its expertise to conduct a successful strategy that mitigated this damage and replaced it with a positive message instead.
The Game Marketer developed a project perception recovery plan which was implemented into a wider long-term strategy to re-educate and convert users into having a presence in the title.
The Game Marketer implemented campaigns across the major advertising networks with a primary call-to-action of incentivising users to sign up and make an initial investment. We also Provided key findings and optimisations across a timeline to ensure the best possible conversion rate.
The Game Marketer utilised creators that held influence in the Web3 / Crypto markets, taking advantage of their positive reviews to further readjust the general sentiment for Earth 2.
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