The Game Marketer assisted the team behind crypto sensation – Earth 2, a unique application/game hybrid which allows users to purchase various plots of digital land on a 3D representation of the world. The project had sustained some detrimental press coverage which was very quickly destroying its reputation. The Game Marketer used its expertise to conduct a successful strategy that mitigated this damage and replaced it with a positive message instead.
The Game Marketer developed a project perception recovery plan which was implemented into a wider long-term strategy to re-educate and convert users into having a presence in the title.
The Game Marketer implemented campaigns across the major advertising networks with a primary call-to-action of incentivising users to sign up and make an initial investment. We also Provided key findings and optimisations across a timeline to ensure the best possible conversion rate.
The Game Marketer utilised creators that held influence in the Web3 / Crypto markets, taking advantage of their positive reviews to further readjust the general sentiment for Earth 2.
"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."
"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."
No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.
Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038
