When GALESTORM GAMES prepared to bring EDYN into the spotlight, they wanted more than a simple announcement. EDYN, with its competitive PvPvE battles and rich RPG progression, needed an audience that would rally from the earliest Alpha sessions to its full Steam release. The Game Marketer guided that journey, building a creator-led campaign that carried excitement from first playtests into long-lasting post-launch traction.
Before partnering with The Game Marketer, GALESTORM GAMES had the vision, the world, and the gameplay, but they faced a competitive genre filled with established titles. The Alpha test schedule shifted suddenly, leaving only three days to confirm creators. The gap between the final Alpha and launch was little more than a week, which left almost no room for extended build-up. The challenge was not only timing but also finding the right creators whose audiences would care about EDYN. The campaign needed to spark attention without exhausting resources before launch day.
The strategy focused on securing influential creators early and keeping them engaged through every stage. By studying the creator landscape, we identified streamers and YouTubers who already had strong communities around competitive combat, co-op challenges, and immersive storytelling. This ensured that every activation spoke to viewers with a genuine reason to watch. Even with shifting Alpha dates, over one hundred creators were confirmed for both testing and launch. From the first Alpha stream to post-launch broadcasts, content kept flowing. Piratesoftware’s Alpha coverage became a standout moment, drawing tens of thousands of live viewers and generating impressive hours of watch time. Hundreds of other creators joined in organically after seeing the momentum, multiplying reach without additional cost.
We delivered a three-phase influencer campaign: Alpha Test One, Alpha Test Two, and Launch. Each phase had its own creator tier and content style. The Alpha phases focused on discovery and fresh impressions, while the launch phase showcased confident gameplay that encouraged viewers to buy in. Outreach covered more than one thousand creators and achieved a strong response rate, allowing us to select the most suitable voices for EDYN’s tone and audience. Across Twitch and YouTube, the game was brought to life through live PvP battles, cooperative streams, and narrative-style sessions that pulled viewers into its world. This variety kept engagement fresh and extended the game’s visibility well beyond release week.
The campaign delivered more than awareness. It built a player community that stayed engaged. The activations generated more than nine hundred thousand views and over two hundred hours of fresh gameplay content. Average Twitch engagement exceeded platform benchmarks and the buzz continued for more than ten days after release. The strong wave of organic coverage proved the power of targeted influencer strategy. When the right voices lead the conversation, audiences do not just watch. They take part.
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