Everholm, a cozy exploration RPG from Chonky Loaf and published by indie.io and Levelup Games, was preparing for its big debut. With only two weeks before launch, indie.io partnered with The Game Marketer to ensure Everholm reached the right audience. The goal was clear: build visibility, inspire wishlists, and create momentum for launch day. The timeline was tight, the competition heavy, but the vision for a community-led push was unwavering.
Ahead of its collaboration with The Game Marketer, Everholm faced a launch window that overlapped with major game releases and Steam Fest. The original strategy leaned on female-led channels, but this narrowed the creator pool and made finding the right partnerships more difficult within the available timeframe. The campaign had a limited budget, but it had to stand out in a crowded release season; all while staying true to the game’s warm, exploration-driven vibe.
The strategy began with sourcing creators who could authentically convey Everholm’s charm, then quickly pivoted to a balanced mix of male and female talent without compromising genre alignment. By focusing on quality over quantity, the campaign drew in streamers with proven engagement in the cozy and narrative space. A blend of live streaming on Twitch and video content on YouTube gave the game both immediate visibility and lasting discovery potential.
Strategic ad placements promoted creator content, pushing key clips and streams to audiences likely to engage with cozy RPGs. Timing was planned around peak engagement windows to sustain momentum.
Targeted media outreach secured features and mentions in outlets with strong indie and RPG followings, helping Everholm stand out in a busy season.
More than 80 creators were contacted, with a carefully shortlisted selection delivering content that matched Everholm’s tone. The final roster represented a 50/50 gender split, each with strong audience affinity. Content was staggered for sustained interest - early previews for curiosity, launch-day streams for impact, and post-launch VODs for ongoing discovery. Stream setups emphasised cozy aesthetics, from backgrounds to overlays, strengthening the connection between game and audience.
The campaign delivered 49 hours of streamed content, averaging 2,164 viewers per stream and peaking at 2,886. VODs accumulated 35,761 views, with more than 300,000 minutes watched. Viewer retention averaged over four hours per person, and Twitch engagement reached 4.8 percent. The combination of live and on-demand content built a strong wishlist push and an engaged community around launch. Despite the short window, Everholm’s debut was met with enthusiasm, visibility, and lasting interest in the cozy RPG space.
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