The Game Marketer partnered with GameBoost to promote their latest addition to their offering – game keys. Their competitors had mastered the social landscape and was harnessing the networks for social proof. Gameboost needed to increase their audience and amplify success in this area.
Having done a small amount of creative, Gameboost vaguely understood what content worked with their audiences. This enabled The Game Marketer to audit these assets and start creating a creative strategy that would build on social proof and further influence the sentiment of gamers on the social networks.
The Game Marketer were then responsible for creating social content calendars which explored frequency of posting, assets being used and overall tonality. Furthermore, The Game Marketer was responsible for comment moderation throughout the socials to ensure every comment, had feedback.
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