FPS MEETS STRATEGY
Operating 24/7, RETO MOTO was collecting vast amounts of data but had few opportunities to analyze it beyond operational needs, resulting in high lapse and churn rates and relatively low in-game monetization. The objective was to identify and consolidate all relevant data, generate actionable marketing insights, and define a comprehensive digital transformation strategy that would include recommendations for creating greater player value through targeted communications and proactive monetization opportunities. To achieve this, a full digital audit was conducted to assess RETO MOTO’s level of digital maturity and develop a tailored digital transformation strategy with clear, actionable recommendations.
Initial Digital Audit
We conducted a thorough digital audit on the business covering all aspects of marketing and strategy. This gave RETO MOTO’s leadership team a comprehensive assessment as to their current marketing approach, performance and capabilities weighed against their ambitions and long-term goals. Through on-site workshops and deep auditing of media and data platforms, we were able to build up a complete picture of RETO MOTO’s digital maturity as well as current challenges and strategic objectives. From this, we produced a performance-based marketing and retention strategy with a roadmap to success across Marketing Strategy and Operations, Data and Insight, CRM and Player Engagement.
Digital Transformation
The CEO and RETO MOTO board accepted all of our recommendations but were still challenged for resources. They engaged us for a further 6 months to help deliver a change roadmap that would transform them into a data-enabled marketing organisation that could communicate with their players effectively, target new audiences and grow revenue. In 3 well-defined “sprints”, each lasting 2 months, we completely overhauled RETO MOTO’s marketing database, creating new reports that provided key insights into player behaviour and revenue-generating opportunities. We created a new “early-life” automated communications program which targets players at the points where they are most engaged (i.e. just after signing up and immediately afterwards).
The Results
An immediate increase in revenues, retention and engagement. An improvement in email engagement rates. KPI mapping and business metrics in place and being used.
