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HyperLeague Heroes logo - fantasy idle game by Siphon Shock on SteamHyperLeague Heroes video game marketing case study by The Game Marketer covering influencer PR and paid advertising

HyperLeague Heroes

HEROES ASSEMBLE

American studio Siphon Shock and The Game Marketer joined forces to unleash fantasy idle game HyperLeague Heroes onto Steam. We provided a full scale marketing service, which included a go-to-market strategy that helped ignite HyperLeague Heroes success on the Steam charts and develop a community.

Marketing Strategy

Leveraging Siphon Shock's vision and understanding their target audience, The Game Marketer built a dynamic and effective roadmap. This omnichannel marketing campaign delivered upon expected KPIs and achieved milestones.

HyperLeague Heroes omnichannel marketing strategy by The Game Marketer delivering KPIs on Steam charts
from our client

Influencer & PR

Instead of just seeking relationships, The Game Marketer strategically partnered with impactful influencers and renowned publications to create relevant and engaging content. This curated network amplified HyperLeague Heroes' reach, igniting a wildfire of buzz.

HyperLeague Heroes influencer and PR campaign by The Game Marketer partnering with gaming creators and publications

Paid Advertising

The Game Marketer conjured eye-catching, platform-specific content that captivated across major ad networks. Then, we meticulously orchestrated ad campaigns, transforming clicks into a steady stream of paying players.

HyperLeague Heroes paid advertising campaign by The Game Marketer converting clicks into paying Steam players

Game Marketing Case Studies

Work We're Proud Of

Our team has collaborated with game publishers and studios across the globe. Here are just some of the massive titles we had the pleasure of working on:World of Warhips, Raid: Shadow Legends, Cities: Skylines, GTFO, HumanitZ, theHunter: Call of the Wild, and many more...
More Case Studies

Bandai Namco

13M
Impressions
50%
Return on Spend
$20
Revenue Per User

Raid: Shadow Legends

2.5M
Total Views
66%
Follower Increase
912K
Video Reach

ShantyTown

100K+
Wishlists for Launch
1.5M+
Steam Page Visits
70K+
Demo Downloads

Humble Bundle

100M
IMPRESSIONS
2.5M
CLICKS
120%
DOWNLOAD INCREASE
What our clients say

"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."

"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."

Let's Find Out What Your Game Actually Needs

No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.

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Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038