The campaign began with a detailed mapping of the simulation and tycoon creator landscape. This allowed the team to identify those with authentic influence in the genre. The plan balanced targeted paid placements with a large-scale wave of organic key distribution to build momentum from multiple angles.
Creators across Twitch and YouTube were invited to participate during the Early Access launch and the Steam Summer Sale. The effort combined sponsored content with open key offers, resulting in a blend of paid and organic coverage.
Media coverage in genre specific outlets supported the influencer push. This gave the game credibility and expanded its reach beyond the creator community.
Community channels amplified creator content, sharing live stream announcements, highlights, and gameplay clips. This encouraged more players to join the conversation and engage with the content.
High quality trailers, GIFs, and promotional images were created for both social and creator use. These assets made it easier for influencers to promote their content and for audiences to connect with the game visually.
Targeted ad spend supported the two main phases of the campaign. Ads were focused on audiences most likely to engage and convert during the Early Access launch and the Summer Sale.
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