Strategising, crafting, and executing the storefront before players even entered it. The Game Marketer handled everything marketing-related, just not stocking the shelves with corn beef and cereal.
The campaign began with a detailed mapping of the simulation and tycoon creator landscape. This allowed the team to identify those with authentic influence in the genre. The plan balanced targeted paid placements with a large-scale wave of organic key distribution to build momentum from multiple angles.
Creators across Twitch and YouTube were invited to participate during the Early Access launch and the Steam Summer Sale. The effort combined sponsored content with open key offers, resulting in a blend of paid and organic coverage.
Media coverage in genre specific outlets supported the influencer push. This gave the game credibility and expanded its reach beyond the creator community.
Community channels amplified creator content, sharing live stream announcements, highlights, and gameplay clips. This encouraged more players to join the conversation and engage with the content.
High quality trailers, GIFs, and promotional images were created for both social and creator use. These assets made it easier for influencers to promote their content and for audiences to connect with the game visually.
Targeted ad spend supported the two main phases of the campaign. Ads were focused on audiences most likely to engage and convert during the Early Access launch and the Summer Sale.
"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."
"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."
No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.
Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038
