The Game Marketer assisted BKOM Studios, a prominent player in the industry has recently released their latest title – Madzik. This collaboration saw The Game Marketer providing full release support including creative, social, advertising and community engagement.
BKOM had a very short run time on the approach to product launch, which could potentially cause several risks around the visibility and effectiveness of the marketing. Madzik was a very unique title in its genre having been created from a story BKOM’s founder once read to his children at bedtime.
The Game Marketer saw an opportunity to develop a marketing strategy full of narrative and creativity, whilst being true to the genre and demonstrating the game’s potential in its genre. The Game Marketer would run several campaigns in parallel in order to educate, inspire and convert players simultaneously.
The Game Marketer executed a flawless strategy which developed a rich rapport with players. The journey that players were taken on enabled swift adoption and overall positive feedback from press, influencers and players alike.
"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."
"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."
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