The Game Marketer assisted BKOM Studios, a prominent player in the industry has recently released their latest title – Madzik. This collaboration saw The Game Marketer providing full release support including creative, social, advertising and community engagement.
BKOM had a very short run time on the approach to product launch, which could potentially cause several risks around the visibility and effectiveness of the marketing. Madzik was a very unique title in it’s genre having been created from a story BKOM’s founder once read to his children at bedtime.
he Game Marketer saw an opportunity to develop a marketing strategy full of narrative and creativity, whilst being true to the genre and demonstrating the game’s potential in it’s genre. The Game Marketer would run several campaigns in parallel in order to educate, inspire and convert players simultaneously.
The Game Marketer executed a flawless strategy which developed a rich rapport with players. The journey that players were taken on enabled swift adoption and overall positive feedback from press, influencers and players alike.
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