Moon Mystery is a first-person sci-fi adventure from Cosmoscouts, published by indie.io. With just two weeks to launch, the team needed a fast, creator-led push in the U.S. to build visibility, boost Steam wishlists, and ignite player engagement through FPS and adventure-focused content on Twitch and YouTube.
Before working with The Game Marketer, Moon Mystery faced a critical timing gap. Steam Fest had drawn heavy attention to competing titles in the same genre, making discovery much harder. The game’s blend of FPS combat and exploration required creators who could bridge both audiences. The condensed two-week window left no room for trial and error, and the U.S.-focused rollout meant activation had to match time zones, audience habits, and peak streaming hours.
The Game Marketer moved quickly, drawing from a trusted network of FPS and narrative-driven creators who could connect with the right audience on the very first stream. By combining 126 paid activations with 71 organic ones, the campaign struck a balance between reach and authenticity. The rollout spanned Twitch and YouTube, weaving in sci-fi themes, wishlist prompts, and deep dives into the game’s lore to create a sense of discovery and urgency.
Paid Media Management directed outreach toward creators with proven engagement in the target genres, ensuring each activation reached a relevant audience. Influencer Marketing brought the game into established communities where interest in sci-fi and story-driven gameplay was already strong. PR extended awareness beyond streaming platforms, placing the game into broader gaming discussions. The Game Release Strategy tied every action together, ensuring streams, social posts, and coverage all contributed to the same objectives. Each activation focused on presenting Moon Mystery’s world in a way that inspired players to engage and wishlist.
In two weeks, the campaign achieved 453,540 minutes watched, more than 102,000 VOD views, and a 5.6% Twitch engagement rate. With 591 direct link clicks driving wishlist growth, the results showed that precise creator selection, consistent messaging, and coordinated execution can deliver meaningful results within the most challenging timelines.
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