Super Squad

MULTIPLAYER ONLINE SHOOT-'EM-UP

Our challenge was with the game in closed beta, The Game Marketer was tasked with overseeing a campaign to raise awareness of the game and ensure that enough players joined the servers and participated in their beta test weekend. The goal is to successfully get players playing Super Squad over their beta test weekend and to get content creators streaming and making videos about the game to maximise coverage. Our approach was to run paid media campaigns on various social media platforms, manage and update company social media, carry out influencer outreach to raise awareness of the game among content creators and maximise coverage and collaborate with esports teams in paid campaigns.

Paid Media & Social Media

The Game Marketer created new marketing materials for Super Squad and ran advertising campaigns on various social media platforms, including Facebook and Reddit. We oversaw the delivery of these campaigns, using data analysis to create target audiences, and adapting our strategies over the cause of the campaign, in the end exceeding forecasted click-through-rates (CTR) and conversion rates. Many press contacts created articles on The Machines Arena which developed a rich audience of esports enthusiasts and established the title’s presence within the Esports market. The Influencer engagement was also a huge success, generating 25,359 hours watched and a 774% increase of viewers. Buzzkill and Directive games are still collaborating and are making high-quality content that is both enjoyable and informative for new players.

Super Squad paid media and social media campaign by The Game Marketer on Facebook and Reddit exceeding CTR and conversion rate forecasts

from our client

“Phil and the team have been excellent to work with and have gone above and beyond to deliver everything we’ve asked of them and more. With their help, our beta test weekend was a massive success."

Barry Hudson

Studio Head

Influencer Marketing & Esports

As well as looking into esports teams, The Game Marketer also did more general influencer outreach to gain more coverage. We liaised with the developers at Bad Fox and helped to oversee the creation of exclusive in-game content for influencers and content creators to entice them to play the game. This proved to be very successful, with hundreds of hours of content being created across the weekend, with streamers from all around the World getting involved and playing the game. Part of the future plan of Super Squad is to enter the world of esports, with the long-term plan to be to host international competitions and formulate competitive leagues within Super Squad. With this in mind, The Game Marketer crafted a plan to collaborate with the esports team for the beta test weekend and beyond, both to maximise coverage for the weekend but also to raise awareness of the game within esports. The Game Marketer started by striving to build grassroots links to UK based esports teams to formulate the foundations of Super Squad as an esports entity. To achieve this, The Game Marketer carried out research and singled out teams to work with on this campaign, handling conversations with the teams, orchestrating the plan for each individual team and managing their streamers for the weekend, as well as overseeing the tracking of deliverables throughout the weekend. These initial foundations have led to other teams showing interest in the game from the UK and beyond. Conversations with esports teams from all over the globe have followed, including teams from America, Italy and Denmark. These conversations have ranged from plans to get teams involved in upcoming beta test weekends, plans to host in-house Super Squad tournaments and many more exciting things that are sure to be announced in the near future. The esports campaign as a whole has been a great success for Super Squad, with many esports players and streamers regularly coming back to join in with the weekly beta tests. The campaign saw some fantastic content being created across many social platforms such as Twitch, YouTube, Twitter and TikTok.

Super Squad influencer and esports campaign by The Game Marketer securing UK and international esports teams and content creators

The Results

The beta test weekend was a huge success, with targets and predictions being excelled across the board. The social platforms of Bad Fox Studios gained a lot of traction and the Discord server community grew vastly. The esports teams we collaborated with delivered on the proposed plans of action we had in place, with many of their streamers thoroughly enjoying the game. Wider influencer coverage was very good, with streams in multiple languages being broadcast across the globe. Most importantly, the beta test was a great success for the developers, providing crucial data and analytics for them to utilise in the future, with general awareness of the game growing hugely. The Game Marketer is continuing to work with Bad Fox Studios on Super Squad, with the beta test weekend being so successful that Super Squad is now hosting a weekly beta test on weekends and will continue to do so until the game moves into early access.

Super Squad beta weekend results by The Game Marketer showing Discord growth global streamer coverage and weekly beta test continuation

Game Marketing Case Studies

Work We're Proud Of

Our team has collaborated with game publishers and studios across the globe. Here are just some of the massive titles we had the pleasure of working on:World of Warhips, Raid: Shadow Legends, Cities: Skylines, GTFO, HumanitZ, theHunter: Call of the Wild, and many more...

More Case Studies

Bandai Namco

13M

Impressions

50%

Return on Spend

$20

Revenue Per User

Paid Media

Raid: Shadow Legends

2.5M

Total Views

66%

Follower Increase

912K

Video Reach

Creative Production

Paid Media

ShantyTown

100K+

Wishlists for Launch

1.5M+

Steam Page Visits

70K+

Demo Downloads

Creative Production

Paid Media

Humble Bundle

100M

IMPRESSIONS

2.5M

CLICKS

120%

DOWNLOAD INCREASE

China Marketing

Creative Production

What our clients say

"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."

"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."

Let's Find Out What Your Game Actually Needs

No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038

Contact Us!

Super Squad

Paid Media & Social Media

Influencer Marketing & Esports

The Results

Game Marketing Case Studies

Work We're Proud Of

Bandai Namco

Raid: Shadow Legends

ShantyTown

Humble Bundle

Let's Find Out What Your Game Actually Needs