Yasha: Legends of the Demon Blade, a high-energy action RPG from 7QUARK, was set for a global launch. The Game Marketer was tasked with driving visibility and pushing players to add the game to their Steam wishlists. The focus was on engaging action-RPG fans across the U.S., Brazil, and Europe through Twitch and YouTube creators, blending broad audience reach with deep community engagement.
Yasha: Legends of the Demon Blade faced a complex challenge. Its audience was spread across multiple continents, each with different languages, cultures, and time zones. The studio needed to connect with players seeking immersive combat while ensuring the campaign drove real actions, not just views. The budget had to cover both macro influencers to spark excitement and micro creators to build trust, all without compromising content quality. Steam traffic was a top priority, but dividing resources across multiple audiences and creator tiers risked reducing the overall impact.
The Game Marketer developed a two-tier strategy. Macro creators brought scale and spectacle, generating major visibility and driving thousands of players to the Steam page. Micro creators focused on sustained watch time and meaningful interaction, turning curious viewers into active participants. Eleven unpaid organic creators joined naturally, amplifying authenticity and genre alignment. The macro tier alone delivered over six hundred fifty thousand views and more than two and a half thousand Steam link clicks. Micro creators added over three thousand video views, nearly four thousand watch hours, and hundreds of targeted clicks at a highly efficient cost per conversion. Engagement surged across Germany, Spain, Brazil, and the U.S., proving that both reach and retention could be achieved within one campaign.
The Game Marketer managed end-to-end creator sourcing, outreach, briefing, and content coordination. Macro creators streamed high-impact gameplay sessions, drawing consistent audiences above one thousand concurrent viewers. Micro creators built smaller but more engaged communities, streaming for extended periods and encouraging wishlist additions through interactive gameplay, Q&A segments, and platform-specific CTAs. Content was localised for each region, with scheduling adjusted to match peak viewing hours in different time zones. Tracking links measured performance in real time, enabling agile adjustments to maximize results mid-campaign. The combined streams generated a total of more than thirteen thousand hours watched, cementing the title’s presence in its target markets ahead of launch.
Yasha: Legends of the Demon Blade entered launch week with a highly visible presence and strong community buzz. Steam wishlist traffic exceeded expectations, supported by a global audience that had already experienced the game through creators they trusted. The blend of high-reach streams and deeply engaged micro content set the stage for a successful release, with clicks coming in from more than fifteen countries. The campaign not only hit its targets but created a blueprint for blending mass exposure with authentic grassroots engagement in the action-RPG space.
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