Guiding Games
Welcoming Players

With over 20 years of experience across gaming and marketing, Phil has worked with major names including Riot Games, Ubisoft, and EA—while living and working across the world along the way. A lifelong gamer with an MBA and deep industry knowledge, he’s seen both gaming and marketing evolve in real time.

Usually steering the ship from a distance, Phil still isn’t afraid to pull up a chair and get hands-on when the team needs him most.

Paid media, data, and strategy are where Mark thrives. With over 20 years in digital marketing and more than a decade in the games industry, he focuses on building campaigns that drive user acquisition, improve performance, and create long-term growth.

Having worked through the early days of the dot-com boom and online retail, Mark brings a deep understanding of behaviour—spooky—which is perfect for understanding players and reading his opponents in Tabletop Simulator Poker.

So, whether it’s campaign performance or a leak at home, he’s got it covered.

Craig is TGM’s go-to Chad for marketing campaigns, capable of bringing games from development all the way to launch. With a background in both fintech and indie studios, he’s worked across large and small-scale projects alike. Given gaming’s ability to break the barriers between reality and fiction, Craig is excited to see how much deeper he can explore the medium—not just for himself, but for other players as well. When he strikes gold, he’s prepped with references and ready to share what he finds.

Tom thrives on turning great ideas into strategies that clients will love. Passionate about sharing knowledge and building strong partnerships, he works closely with studios of every size to ensure every campaign stays true to the game. 

Having built business pipelines from the ground up, Tom has spent over five years working with indie, AA, and AAA studios, approaching every project with the same care and consideration. Whether it's a blockbuster or a passion project, every game deserves a strategy worth getting behind.

Jolo is the type of Creative Director who believes even the smallest details deserve style points. Over the years, he has worked with everything from major local brands to international start-ups, including one of his favourite projects, FuwaFuwa, a Japanese-made local bread company. Working across different industries taught him how to think bigger, louder, and sometimes weirder, bringing larger-than-life ideas even into indie game marketing.

To Jolo, gaming is both an escape and a competitive outlet. Sometimes you need a break from life on hard mode, and sometimes you just need to blame the randoms.

Henry has a knack for finding the story that makes a game impossible to ignore. Drawing from experience across gaming payments, e-commerce, and business development, he enjoys uncovering what makes each title unique and turning that into messaging players can't help but notice.

A lifelong gamer since the Super Famicom and Sega Saturn days, Henry is always chasing his next hidden indie gem. He still insists he's a long way from being an "expert," but he's a father who knows what he likes and what he doesn't. That's the kind of honest perspective that only comes from a lifetime of playing games.

Who is the man for paid media strategy? Aman is the man! 

He combines data, experimentation, and audience insight to figure out what truly makes players engage. He is naturally curious, he’s constantly testing ideas, analysing patterns, and asking “why is this actually working” long after everyone has moved on. 

Having worked across multiple industries, Aman brings a strong understanding of performance marketing into the game. Oh, and he may not look like it, but he drives a sick motorbike. 

Keeping projects moving and conversations flowing is where Acey thrives. As TGM’s Associate Producer, she believes strong communication is the glue holding everything together, whether it’s for internal coordination or social media messaging. She will make sure your ideas get across to players who can appreciate them.

Having worked across indie and AAA titles including Total War: Warhammer III and Alien Isolation 2, Acey has seen firsthand how every game has an audience waiting for it somewhere. She has one simple belief: no game is too niche when you know how to connect it with the right people.

Simran's journey into digital marketing began with a deep curiosity about online content success. She was intrigued by why certain digital elements gain traction while others fade into obscurity. This led her to specialise in SEO and digital marketing, where she applies both analytical skills and creative strategies to ensure games find their intended audience.

Her work involves identifying emerging search patterns and enhancing website material, all driven by the satisfaction of linking enthusiastic player groups with games they will truly appreciate.

With a sharp eye for detail and a passion for great design, Grainne keeps TGM's creative output looking its best. From quality assurance to creating visuals and memes of her own, she's always refining, improving, and making sure nothing slips through. 

Calm, thoughtful, and never afraid to challenge an idea, Grainne believes the smallest details often make the biggest difference. Sometimes that means being a little picky, but that's exactly what great creative deserves.

Don’t need to say much. Can type it out instead. If you’ve read through the write-ups, seen the graphics, or skimmed the PR pushes, you already know who writes them. He means business, but has fun doing so. 

Better known as Gi, he’s worked across a surprising mix of industries: automotive for brands like Land Rover and Jaguar, F&B as a ghostwriter for Japanese restaurants, fintech, and even local charity campaigns. But gaming has always been home. Whether it’s heartfelt storytelling or witty one-liners, he believes the best marketing speaks the same language as its players. After all, gamers know game when they see it. 

Fewer technicalities, more feeling! Eybi may deal with timelines and technical bits all day, but her focus is always on how a video feels. Her professional journey covers local design work, gaming retail at PlayAsia, and corporate editing, all before landing where it’s most fun: gaming.

She may not be a full “gamer” just yet, but she loves how games bring people together. Just be prepared for her sass, because she brings it to every meeting along with fun snacks!

Luckily for creators, Arjun isn’t here to get “rid” of them. Instead, he’s here to find the perfect ones! Tapping from years of influencer marketing experience across gaming and tech like Microsoft, AMD, Windows, and Crucial, he specialises in pairing games with voices who can call out and connect with future players. 

Having grown up on classics like Ultima VIII, Warcraft, and Diablo, Arjun has always admired the craft behind great games. That appreciation shapes each campaign he builds, because when you genuinely understand the passion, it’s much easier to help creators and players fall in love with it too.

Do you know those games that have never-ending levels? Well, Miggy, our multimedia artist, approaches his craft in that manner. Always learning, improving, and pushing. Whether he’s building visuals, editing content, or even grabbing capture, he puts genuine care into the details. 

Having worked on campaigns ranging from music brands like Spotify to gaming, Miggy focuses on creating content that connects naturally. Gaming has continuously taught him lessons on how you must always adapt, learn from mistakes, and always try again.

Need visuals that make people stop mid-scroll? Need some fire memes? Look no further because Rona, TGM’s Multimedia Artist, is here! She has experience across your usual corporate bits, sports, and even esports. She brings a player-first mindset to every design, creating products that don't just look good, but actually slaps.

To her, gaming is about the immersion. The ability to exist somewhere else for a while. It is part escape, part simulation, part “this is my life now.” Captivated? Yep, you have now fallen under Rona’s trap! 

Veteran gamer turned marketer. And because of her experience, she specialises in finding what makes a banging game. No buzzwords, no empty credentials, just years of playing across different genres, engagement with communities, and understanding other gamers. 

“I’m the real deal.” Dang, who am I to contest that confidence, right? 

She has experience in indie game marketing and game design in China. She focuses on creating messaging that feels natural and true to the gaming experience. To her, the best campaigns never feel like marketing.