Let’s say you are an influencer—cool—an influencer that is starting out with a more “chill” type of content output. You aren’t chasing the big AAA titles. You aren’t trying to be the first to cover the next Call of Duty. You just want to find genuinely interesting games, play them, and talk about them in a way that feels natural and well-paced.
The problem is finding those games. The ones that have not blown up yet but are still worth your time.
Now flip it. You are an indie developer. You have spent months, maybe years, building something you genuinely believe in. You need coverage. You need creators who will actually play your game and talk about it with some enthusiasm. But reaching the right people, vetting them, sending out keys, and following up will take time. And we only have so much time to give.
This is the gap our Key Claimer was built to bridge.
Google is massive, and that’s what makes it a bit difficult
Finding the right game to cover as a creator is harder than it looks. The algorithm pushes the same titles everyone else is already talking about. Reaching out to developers directly takes time, and there is no guarantee that a response will arrive at the end of the day. And sifting through a ton of game pages doesn’t necessarily scream “fun”. It isn’t sustainable.
For devs, the challenge is just as tough. Getting your indie game in front of the right creators requires research, outreach, observation, and rejection. Most devs are already stretched thin just trying to finish their game, so adding a full outreach campaign on top of their mountain of tasks is quite the ask.
The result? A frustrating mismatch. Creators who want to cover interesting indie games cannot always find them. Developers with interesting indie games cannot always find the right creators. Our Key Claimer exists to fix that.
Right. This is what we built.
Key Claimer is a simple platform designed to connect creators and journalists with indie games they will want to cover. No cold emails, no searching, no waste of keys.
Here is how it works. You sign up, browse through current and upcoming indie game campaigns, and apply for the ones that genuinely interest you. Share your creator or journalist credentials, our team reviews your profile, and once approved, a key lands directly in your inbox. From there, you play the game, share your thoughts, and cover it.
Easy. But if you have any further questions, feel free to reach out to us here. For indie developers, the process starts with us. Get in touch with The Game Marketer to have your game listed on the platform. Once it is live, creators can freely browse your game, read through the description, and request a key. It is a straightforward way to get your title in front of people who are already looking for something to cover.
Think of it as an early access pass.
Think about it from a content perspective. Early access to indie games before they blow up is genuinely valuable. It means fresh content your audience has not seen a hundred times already. It means you are the one introducing them to something new rather than being the fifteenth person to cover the same title.
Key Claimer gives creators and journalists a curated space to discover exactly that. Games that are interesting, upcoming, and looking for genuine coverage. No chasing developers for keys. No competing with a hundred other creators for the same review copy. Just a straightforward way to find games worth your time and your audience's attention.
And since keys go to creators who are genuinely interested in the titles they apply for, the coverage tends to be more authentic. That is better for your audience, better for the developer, and better for your channel in the long run.
This is just the beginning.
Key Claimer is still early in its journey and we have a lot planned. Creator profiles with better customisation, smarter verification systems, a dedicated news section for upcoming releases, and more indie game campaigns are all on the way.
If you are a creator or journalist looking for your next great game to cover, sign up and start browsing. If you are an indie developer who wants to get your game in front of the right people, get in touch with us and we will get you listed.
The games are out there. The creators are ready. Key Claimer is where they meet.
