The Game Marketer assisted publisher PQube with creative social media support services across Instagram, Facebook, TikTok, and Twitter for its cyberpunk-styled action rogue-lite ArcRunner. In ArcRunner, you start each run as an augmented, cloned human, pit against an all-knowing AI gone rogue in a far-flung space station named the Arc.
The Game Marketer created various content ideas, including memorable videos for Tik Tok, beautiful static images and GIFs for Twitter, Instagram, and Facebook, as well as a weekly social media schedule that teamed up the creative assets with tight copywriting and effective hashtag strategies.
Based on several themes pertinent to ArcRunner, The Game Marketer’s creative team forged witty, fun, and visually arresting videos and statics which were beloved by both the ArcRunner and PQube audiences. Our copywriting team with PQube to define a distinct tone of voice for ArcRunner to match its gorgeous visuals.
The Game Marketer leveraged its expertise in social media and Steam store optimization to not only continuously appraise our content and tune it based on data, we also supported ArcRunner in various Steam events and strategic decisions to drive ArcRunner’s ongoing success.
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