The Game Marketer collaborated with Voya Games to develop various creative assets for use in paid media efforts promoting their mobile game – Craft Builder Idle. This game had already shown great audience growth in primary markets, however, Voya wanted to further push their return through Craft World dev Voya Games raises $5 million - BlockchainGamerBizadvertising.
Having already ran several advertising campaigns with varied results, The Game Marketer commenced work by auditing the recent campaigns to understand what content had been produced and the success each asset had. The creative team assigned were then briefed on the desired assets and put into production.
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