Genius Digital are a team of specialist web3 developers that were charged with making their next addition to their catalogue – EDYN. This multiplayer strategy game leveraged various animal factions waging war on each other in a highly visual and complex way. The Game Marketer was brought in early on to develop a go-to-market plan and see it through to its execution.
Due to the minimal marketing understanding of the development team, Genius Digital needed a partner that could ideate a worldclass marketing plan. Many challenges presented themselves from the public perception of Web3 to the minimal assets and content that was available. The Game Marketer needed to be agile and utilize the material available to make a meaningful impact on the success of this project.
The Game Marketer built a full marketing framework for Genius Digital which enabled rapid wishlist editions, which later led to a steady stream of conversions when the game entered its early access. We aimed to connect with relevant influencers that would promote the game with both traditional & web3 audiences, whilst also crafting content that would highlight the games unique art style and presentation.
The project launched into early access with a good amount of momentum, various media and influencers made content on the game and overall sentiment across the content was positive. The game had amassed a small following and had organic engagement across a select few channels leading to organic impressions and sales.
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