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The Game Marketer assisted Swedish studio - Avalanche, on their title 'Generation Zero'. Promoting the product in Chinese markets leveraging KOLs to promote the product with new potential users. This partnerships included The Game Marketer sourcing and briefing talent, further reporting on key outcomes and analytics upon campaign completion.
The Game Marketer worked with talent partners with access to over 350 influencers that showed potential based on audience demographics and receptiveness to the subject material of Generation Zero.
Talent selection went through a meticulous process, ensuring that campaign viability checked indicators that were pivotal to the accomplishment of KPIs.
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Once all content was published, the results demonstrated CTRs exceeding industry/genre standards, providing significant uptake for the product in the territories relevant to the campaign.
"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."
"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."
No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.
Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038
