Hunter: Call of the Wild

FACE THE CALL!

Swedish development powerhouse Avalanche Studios had already released the hugely popular The Hunter: Call of the Wild game to Western audiences, but the lucrative Chinese market remained untouched. That’s where The Game Marketer stepped in, helping promote various The Hunter: Call of the Wild DLC packs in China. This included localisation and culturalization, social media and campaign management, plus PR and Influencer work. We didn’t just translate, we infused the DLC with cultural nuances that resonated with Chinese players for a truly unique experience.

Localisation and Culturalization

The Game Marketer utilised territory expertise and in-house Chinese native speakers to develop creative content relevant for both new and existing The Hunter: Call of the Wild players.

Hunter Call of the Wild China localisation and culturalisation by The Game Marketer for DLC promotion

from our client

"We worked with The Game Marketer for our community and influencer initiatives in Asia. The team always delivered great results, and had great reporting on top of that. In addition, they always shared best practices and went above and beyond answering our Asian customers' questions on social platforms. They are always friendly and professional, can't recommend them enough"

Jimmy Tisell

Community Lead

Social Media Management

First off, The Game Marketer established social media accounts on major Chinese platforms such as Bilibili, Weibo, WeChat, and Douyin, complete with the submission of the necessary documents for verification. We also took responsibility for the rapidly growing Hunter: The Call of the Wild Chinese community, by not only consistently creating engaging social content but also promptly addressing user inquiries.

Campaign Management

For maximum results, The Game Marketer managed campaigns across Keylol — China’s premier gaming forum. Our strategic placements yielded not only reached nearly 2 million but smashed industry benchmarks, achieving a 40 percent increase on click-through rate.

Influencer & PR

We used a mix of creators and publications to plant a fresh seed of positive sentiment in market, which was then leveraged across other key marketing channels to cultivate product affinity with key influencers and press contacts.

Hunter Call of the Wild China influencer and PR campaign by The Game Marketer building product affinity with key creators

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Work We're Proud Of

Our team has collaborated with game publishers and studios across the globe. Here are just some of the massive titles we had the pleasure of working on:World of Warhips, Raid: Shadow Legends, Cities: Skylines, GTFO, HumanitZ, theHunter: Call of the Wild, and many more...

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What our clients say

"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."

"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."

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Contact Us!

Hunter: Call of the Wild

Localisation and Culturalization

Social Media Management

Campaign Management

Influencer & PR

Game Marketing Case Studies

Work We're Proud Of

Bandai Namco

Raid: Shadow Legends

ShantyTown

Humble Bundle

Let's Find Out What Your Game Actually Needs