Indie.io is an independent game publisher with a catalogue that spans everything from solo developer passion projects to experimental roguelites and more. With a steady stream of title releases and a growing portfolio, they needed a reliable partner to help manage their social presence and keep momentum across every game. That is where we came in.
Managing social media for a single game is one thing. Managing it across an entire publisher's portfolio is another. TGM worked alongside Indie.io to manage their full social media account profile, including calendar management, copywriting, and bespoke asset editing across Indie.io's titles to ensure each game had a consistent and active presence online. Beyond day-to-day management, TGM also supported Indie.io with ideation for industry leader content, helping position the publisher as a credible voice within the wider games community.
HumanitZ is one of Indie.io's standout titles—an open-world zombie survival game where players scavenge, craft, build, and fight to outlast the end of humanity. TGM had the pleasure of taking this one further, strategising and executing a full paid media and creative campaign to put HumanitZ in front of the right players across the US, UK, and Germany. Our expertise in Store Page optimisation and launch readiness allowed HumanitZ to exceed expectations when it launched into 1.0 in November 2025.
TGM’s work with Indie.io went beyond campaigns. Consistent, hands-on support was given so that the publisher can focus on releasing great games. The HumanitZ paid media campaign captures that best: targeting players across the US, UK, and Germany, it delivered 3.7 million impressions, 159,000 clicks, a 4.3% click-through rate, and a 313% return on ad spend.
"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."
"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."
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