Indie.io is an independent game publisher with a catalogue that spans everything from solo developer passion projects to experimental roguelites and more. With a steady stream of title releases and a growing portfolio, they needed a reliable partner to help manage their social presence and keep momentum across every game. That is where we came in.
Managing social media for a single game is one thing. Managing it across an entire publisher's portfolio is another. TGM worked alongside Indie.io to manage their full social media account profile, including calendar management, copywriting, and bespoke asset editing across Indie.io's titles to ensure each game had a consistent and active presence online. Beyond day-to-day management, TGM also supported Indie.io with ideation for industry leader content, helping position the publisher as a credible voice within the wider games community.
HumanitZ is one of Indie.io's standout titles—an open-world zombie survival game where players scavenge, craft, build, and fight to outlast the end of humanity. TGM had the pleasure of taking this one further, strategising and executing a full paid media and creative campaign to put HumanitZ in front of the right players across the US, UK, and Germany. Our expertise in Store Page optimisation and launch readiness allowed HumanitZ to exceed expectations when it launched into 1.0 in November 2025.
TGM’s work with Indie.io went beyond campaigns. Consistent, hands-on support was given so that the publisher can focus on releasing great games. The HumanitZ paid media campaign captures that best: targeting players across the US, UK, and Germany, it delivered 3.7 million impressions, 159,000 clicks, a 4.3% click-through rate, and a 313% return on ad spend.
No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.
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