Kenshi found its audience in China, however, Lo-Fi Games needed a partner who understood the game’s unique identity and the nuances of the Chinese social media landscape. The challenge was establishing a credible and consistent studio presence on Bilibili—all without losing the game’s distinctive sword-punk personality.
Looking ahead, we established an adaptive content strategy built around Kenshi’s key moments for the upcoming Kenshi 2. Every piece of content was carefully localised and translated to resonate with Chinese audiences while staying true to the game's tone. Our main driver was consistency because we understood that the title and its gameplay was capable of speaking for itself.
What started as social media management and content localisation grew into a full production partnership. We produced videos for sale events, major milestones, and an ongoing Community Mod Video series that became a staple of Lo-Fi's Chinese social presence. Over time, more than 70 videos were produced by TGM, deepening the connection between Kenshi’s world and its growing Chinese fanbase.
The results reflected the strength of a consistent, long-term approach. Kenshi's Bilibili presence grew by over 15,000 followers, accumulating more than 1 million total video views and 63,000 likes across the channel. The top performing video alone crossed 100,000 views, which was a clear signal that the content was connecting well with the right audience.
"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."
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"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
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