The Game Marketer joined forces with American studio GoodKarma for the release of its fantasy roguelike Knights of the Ether — one of the first-ever Web3 deck-building NFT games. This collaboration focused on several key areas including influencer marketing, PR, social media management, community building and copywriting — all centralised around our in-house developed marketing strategy.
The Game Marketer focused on driving impactful relationships with key press and influencer contacts that had relevance to the core audience. This ensured we drove the highest potential player conversion.
Focusing on a game-first appeal rather than leaning into the NFT angle, The Game Marketer provided services in relation to content production and copywriting for use on Knights of the Ether’s social media channels.
The Game Marketer implemented an accumulation of several bespoke strategies, which encouraged organic growth to the social following, as well as bolstering community engagement. We placed one of our own thoughtful community and social media managers to oversee Knights of the Ether channels, ensuring frequent and timely engagement with its rapidly growing community.
"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."
"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."
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