The Game Marketer joined forces with American studio GoodKarma for the release of its fantasy roguelike Knights of the Ether — one of the first-ever Web3 deck-building NFT games. This collaboration focused on several key areas including influencer marketing, PR, social media management, community building and copywriting — all centralised around our in-house developed marketing strategy.
The Game Marketer focused on driving impactful relationships with key press and influencer contacts that had relevance to the core audience. This ensured we drove the highest potential player conversion.
Focusing on a game-first appeal rather than leaning into the NFT angle, The Game Marketer provided services in relation to content production and copywriting for use on Knights of the Ether’s social media channels.
The Game Marketer implemented an accumulation of several bespoke strategies, which encouraged organic growth to the social following, as well as bolstering community engagement. We placed one of our own thoughtful community and social media managers to oversee Knights of the Ether channels, ensuring frequent and timely engagement with its rapidly growing community.
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