Leetify is an AI-powered performance platform that automatically analyses matches in Counter-Strike 2 and League of Legends. It gives players feedback, identifying weaknesses, and tracking improvement over time. They have a loyal user base built through organic, the next challenge now was to improve scaling through paid acquisition.
Leetify partnered with The Game Marketer to run paid media campaigns across Meta and Reddit, with a focus on driving direct registrations. Both campaigns were structured as bottom-of-funnel activations that targeted players who were already invested in improving their competitive performance and giving them a clear reason to sign up.
On Meta, we built a campaign targeting competitive gaming audiences across multiple demographics and regions. The Philippines and Indian gaming audiences emerged as the strongest performers, combining high registration volume with low cost per registration. Messaging was direct, platform-specific, and built around Leetify's core value: Helping players get better. On the flipside of Reddit, we took the campaign into the communities where intent was highest. Core CS subreddit communities including r/faceitcom, r/learncsgo, and r/csgo drove the strongest engagement, rewarding practical and relevant messaging with above-benchmark click-through rates. We discovered that tactical in-feed placements outperformed conversation ads significantly, feeling native to the platform and frictionless for users scrolling through their feed.
Across both platforms the campaign delivered 2.5 million impressions, with Meta achieving a 6.46% CTR, nearly five times Meta's global benchmark of 1.3% for link click campaigns. On Reddit, 371,000 impressions generated 2,264 clicks at a 0.61% CTR, comfortably above Reddit's direct response benchmark of 0.35%. Both results validated the creative direction and confirmed strong platform-audience fit for Leetify's messaging.
"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."
"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."
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