Love Too Easily 2

Love So Big it Reached Consoles

H2 Interactive partnered with us to support the console launch of Love Too Easily 2: Summer Pocha on PS5 and Nintendo Switch. The core challenge was twofold. First, shifting the game's perception from a PC-exclusive title to a console-friendly experience. Second, breaking into both Western and Chinese markets simultaneously without losing focus on either. Console players needed to be convinced this was built for them, not just ported for them.

129M

Audience Reach

11.4M

Lifetime Views

PR Pieces

Setting the Table for Two... Markets

We executed a structured, three-node rollout designed to build momentum before launch, maximise impact on release day, and dominate the Asian market in the weeks that followed. Node 1 was a Western-focused pre-launch push containing 13 PR activations designed to build foundational awareness and anticipation ahead of the console debut. Node 2 was the launch day strike, which had 11 timed reviews and global announcements coordinated to land simultaneously and maximise visibility at the moment of release. Node 3 was the Asian market push, having 22 PR activations paired with targeted Bilibili and Douyin influencer content to capture the Chinese audience with full force.

Love Too Easily 2 global PR and Bilibili Douyin influencer campaign by The Game Marketer for Western and Chinese console markets

from our client

What We Brought to the Table

TGM handled global PR across both Western and Chinese media outlets, securing coverage that built legitimacy in two very different markets at once. On the influencer side, we activated eight creators across Bilibili and Douyin to bring the game's FMV dating mechanics to life for Chinese audiences. To capture console players directly, we ran targeted paid banner placements and in-article promotions on the Jump App, putting the title in front of Nintendo Switch users who were already looking for something new to play.

Love Too Easily 2 campaign results by The Game Marketer showing 46 press pieces 11.4M views and 1.9M Jump App page views

Love at First Launch

The campaign delivered across every front. TGM secured 46 pieces of global coverage, generating an estimated 11.4 million views and reaching a combined publication audience of 129 million. Jump App placements drove 1.9 million page views and 1,727 clicks. On Bilibili, the influencer campaign accumulated 18,000 views, with the top creator alone driving 10,000. Douyin influencers rallied a combined audience of nearly 280,000 subscribers, generating over 2,600 likes across the campaign. Content spanned long-form playthroughs and narrative commentary for deeper engagement, alongside snappy, humorous moments designed for virality.

Game Marketing Case Studies

Work We're Proud Of

Our team has collaborated with game publishers and studios across the globe. Here are just some of the massive titles we had the pleasure of working on:World of Warhips, Raid: Shadow Legends, Cities: Skylines, GTFO, HumanitZ, theHunter: Call of the Wild, and many more...

More Case Studies

Bandai Namco

13M

Impressions

50%

Return on Spend

$20

Revenue Per User

Paid Media

Raid: Shadow Legends

2.5M

Total Views

66%

Follower Increase

912K

Video Reach

Creative Production

Paid Media

ShantyTown

100K+

Wishlists for Launch

1.5M+

Steam Page Visits

70K+

Demo Downloads

Creative Production

Paid Media

Humble Bundle

100M

IMPRESSIONS

2.5M

CLICKS

120%

DOWNLOAD INCREASE

China Marketing

Creative Production

What our clients say

"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."

"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."

Let's Find Out What Your Game Actually Needs

No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038

Contact Us!

Love Too Easily 2

Setting the Table for Two... Markets

What We Brought to the Table

Love at First Launch

Game Marketing Case Studies

Work We're Proud Of

Bandai Namco

Raid: Shadow Legends

ShantyTown

Humble Bundle

Let's Find Out What Your Game Actually Needs