The Game Marketer joined forces with Studio Ellipsis for Nightholme, their debut title that pushes the boundaries of what a horror extraction game can be. Our role centred on building a full go-to-market strategy from the ground up—covering everything from RRP positioning and marketing keybeats to the ARG that would bring the game's world to life before launch.
Being so early into their development process, a lot of the game’s substance wasn’t in place and as such, The Game Marketer worked extremely closely with the dev team to understand the basis of how they perceived the mood, tone and visual identity of the title. As part of this partnership, The Game Marketer evaluated the full competitive landscape and micro-analysed how this title would excel over similar titles.
This element leant massively on the team’s creativity, collaborating with a third party to bring a thrilling, real-world experience that would later lead players to life. The ARG was a pivotal item for the client as this would enable the world to put the client on the map with an activation that tied many core elements of the game together in a spectacular way. The Game Marketer created several activations that would cover the full launch period, taking the game to 1.0 with social, influencer, and community events.
"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."
"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."
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Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038
