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Osiris New Dawn logo - sci-fi exploration and crafting game by Fenix Fire EntertainmentOsiris New Dawn video game marketing case study by The Game Marketer covering PR sentiment management and trailer production

Osiris: New Dawn

BEYOND EARTH'S CRADLE

The Game Marketer aided American studio Fenix Fire with its debut title Osiris: New Dawn, an epic sci-fi exploration and crafting game which had already garnered a sizable player base from its years in Early Access. The Game Marketer consulted across various key beats, such as PR, sentiment management and trailer production to prepare for the full Osiris: New Dawn launch.

Marketing Strategy

Utilising existing key beats determined by Fenix Fire, The Game Marketer ideated a market navigation plan to further enhance player pickup and generate additional awareness.

Osiris New Dawn marketing strategy by The Game Marketer enhancing player pickup and awareness for full launch
from our client

Social Media Management

The Game Marketer crafted a social media content calendar which tied into key events such as Steam sales. All content covered key Call-To-Actions during these phases to maximise sales. We mixed core content pillars to create a diverse blend of assets.

Osiris New Dawn social media content calendar by The Game Marketer tied to Steam sales and key campaign beats

Influencer & PR

Wielding an array of creators and publications, The Game Marketer enabled a fresh seed of positive sentiment in the market, which could then be used across other key marketing channels to create product affinity with influencers and press contacts.

Osiris New Dawn influencer and PR campaign by The Game Marketer generating positive sentiment and product affinity

Game Marketing Case Studies

Work We're Proud Of

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What our clients say

"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."

"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."

Let's Find Out What Your Game Actually Needs

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