Papa's Quiz

PARTY GAME FOR QUIZ LOVERS

The main challenge was promoting a game in a busy market. Since it isn't a new release, we can't use an exciting launch as its marketing angle. With staggered release dates for the game on different consoles, an astute marketing strategy to maintain interest in the game across all platforms is required. GOAL Create awareness of Papa’s Quiz with the press, influencers and the wider gaming community. Also, to oversee the successful launch of Papa’s Quiz on various platforms. APPROACH Create a marketing plan that focuses on social media management, establishing relationships with influencers and conducting influencer outreach and also running paid media campaigns.

TURNS OUT QUIZZES CAN POP OFF

Phase 1 focused on building visibility for Papa’s Quiz through social media, influencer outreach, and paid advertising. We helped Old Apes grow their presence across Facebook, Twitter, and Reddit while creating engaging content designed to spark conversations and build momentum. Alongside this, we launched influencer outreach campaigns to get creators talking about the game and support its growing community. Paid social campaigns were then carefully targeted by audience interest, age, and location to maximise reach and help Papa’s Quiz stand out in a crowded market.

Papa's Quiz Phase 1 social media influencer and paid advertising campaign by The Game Marketer building visibility across Facebook Twitter and Reddit

from our client

STREAMERS HAS ENTERED THE LOBBY

Phase 2 focused on building stronger creator relationships and expanding the momentum around Papa’s Quiz. We worked closely with influencers, including a Twitch creator with over 737k followers, developing custom in-game content and character assets tailored specifically for his community. As creator engagement grew, gameplay videos, livestreams, and reviews began spreading across Twitch and YouTube, creating a healthy cycle between the game and its growing audience. Alongside this, continued outreach, social sharing, review site coverage, and paid media optimisation helped drive stronger engagement and increased sales for Papa’s Quiz.

Papa's Quiz Phase 2 Twitch creator campaign by The Game Marketer developing custom in-game content for a 737k follower streamer

SERVING UP RESULTS

The execution of The Game Marketers’ marketing strategy was a great success. Our influencer outreach campaign saw lots of great and engaging content being created on Papa’s Quiz, with many streamers now regularly playing the game and creating engaging content for their fans. We have increased Old Apes following on social media and have been diligent with the upkeep of their accounts, keeping consistent brand messaging and staying up to date with promotions and updates within the game. The paid media campaigns were a success and helped to drive sales figures, achieved by analysing data and marketing the game to the right players.

Papa's Quiz marketing results by The Game Marketer showing increased social following influencer engagement and paid media sales growth

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What our clients say

"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."

"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."

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Papa's Quiz

TURNS OUT QUIZZES CAN POP OFF

STREAMERS HAS ENTERED THE LOBBY

SERVING UP RESULTS

Game Marketing Case Studies

Work We're Proud Of

Bandai Namco

Raid: Shadow Legends

ShantyTown

Humble Bundle

Let's Find Out What Your Game Actually Needs