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Rubber Bandits game logo - multiplayer heist party brawler by Flashbulb GamesRubber Bandits China game marketing case study by The Game Marketer for Flashbulb Games

Rubber Bandits

CRIMINALLY FUN

Danish studio Flashbulb Games had already found success with its quirky heist game, Rubber Bandits, but it craved a bigger slice of the lucrative Chinese market. That’s where The Game Marketer stepped in. Through a potent combination of paid and organic influencer marketing, we worked across various platforms such as BiliBili, Douyin, and Kuaishou to garner exceptional results.

30M +
Total Impressions
100K +
Total Engagement
75 +
Creator Posts

Paid & Organic Influencer

With our expert Chinese-speaking team members at the helm, The Game Marketer utilized several Chinese content platforms, including BiliBili, Douyin, and Kuaishou. Wielding a mix of influencer content and community buy-in, we drove over 30 million total impressions across all key social channels.

Rubber Bandits China paid influencer marketing by The Game Marketer delivering 30M impressions and 100K engagements
from our client

Game Marketing Case Studies

Work We're Proud Of

Our team has collaborated with game publishers and studios across the globe. Here are just some of the massive titles we had the pleasure of working on:World of Warhips, Raid: Shadow Legends, Cities: Skylines, GTFO, HumanitZ, theHunter: Call of the Wild, and many more...
More Case Studies

Bandai Namco

13M
Impressions
50%
Return on Spend
$20
Revenue Per User

Raid: Shadow Legends

2.5M
Total Views
66%
Follower Increase
912K
Video Reach

ShantyTown

100K+
Wishlists for Launch
1.5M+
Steam Page Visits
70K+
Demo Downloads

Humble Bundle

100M
IMPRESSIONS
2.5M
CLICKS
120%
DOWNLOAD INCREASE
What our clients say

"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."

"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."

Let's Find Out What Your Game Actually Needs

No pitch decks, no pushy sales calls. Just an honest conversation about your game and where it could go. Fill in the form and one of our team will reach out personally.

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Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038