CRIMINALLY FUN

Danish studio Flashbulb Games had already found success with its quirky heist game, Rubber Bandits, but it craved a bigger slice of the lucrative Chinese market. That’s where The Game Marketer stepped in. Through a potent combination of paid and organic influencer marketing, we worked across various platforms such as BiliBili, Douyin, and Kuaishou to garner exceptional results.

30M +

Total Impressions

100K +

Total Engagement

75 +

Creator Posts

Paid & Organic Influencer

With our expert Chinese-speaking team members at the helm, The Game Marketer utilized several Chinese content platforms, including BiliBili, Douyin, and Kuaishou. Wielding a mix of influencer content and community buy-in, we drove over 30 million total impressions across all key social channels.

from our client

Latest & greatest

Dive Deeper

Doctor Who: Worlds Apart

Marketing Strategy, Creative Services, Paid Advertising

Raid: Shadow Legends

Mobile, Localisation, Creative Services, Paid Media

Humble Bundle

China Video Game Marketing

Are you game?

We'd love to hear what you're working on and how we can help you achieve your goals. Tell us about your project, request a consultation, or just a chat.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
© 2025 The Game Marketer. A CommerceCentric Company. All rights reserved.