The Game Marketer assisted SYBR with their Esports Go-to-Market plans as well as identifying strategic partnerships for actions within the market. The Game Marketer approached several large organisations exploring the possibilities of partnership. XL demonstrated the best opportunity for the chair, we negotiated terms and connected the two teams to create a long and prosperous partnership.
The process of the selection saw The Game Marketer initiate conversations with several well-known eSports organisations. We evaluated the deliverables offered by each option and it was apparent that XL was the front runner. We then started the initial negotiations with this organisation and arranged an in-person meeting for introductions and for XL representatives to get hands-on with the chair.
As the partnership matured, certain deliverables needed to be monitored in preparation for key events within the SYBR activation calendar. It was The Game Marketer’s responsibility to ensure that all delivered content as prepared by XL was consistent with the tone of voice and messaging of SYBR.
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