The Game Marketer assisted SYBR with their Esports Go-to-Market plans as well as identifying strategic partnerships for actions within the market. The Game Marketer approached several large organisations exploring the possibilities of partnership. XL demonstrated the best opportunity for the chair, we negotiated terms and connected the two teams to create a long and prosperous partnership.
The process of the selection saw The Game Marketer initiate conversations with several well-known eSports organisations. We evaluated the deliverables offered by each option and it was apparent that XL was the front runner. We then started the initial negotiations with this organisation and arranged an in-person meeting for introductions and for XL representatives to get hands-on with the chair.
As the partnership matured, certain deliverables needed to be monitored in preparation for key events within the SYBR activation calendar. It was The Game Marketer’s responsibility to ensure that all delivered content as prepared by XL was consistent with the tone of voice and messaging of SYBR.
"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."
"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."
"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."
"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."
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