The Amazing American Circus

ROLL UP, ROLL UP!

Our challenge was press and influencer support services with the end goal of getting review copies into journalists’ hands and encouraging pick-up in the influencer community after a bumpy development road and delays to the final release date. Our goal was to manage TAAC’s PR activities in the run-up to and including launch day by convincing media outlets to review the game so it could achieve a Metascore and increase general exposure and awareness through streaming channels. Our approach was to provide copywriting support, conduct a press release campaign, and conduct review key outreach.

Copywriting Support

We started with defining what The Amazing American Circus is and who it was for by developing an elevator pitch for the game to be used across all comms channels and in presentations at public exhibitions such as Gamescom and EGX. We also re-drafted the copy across all comms channels to establish consistency of vocabulary, tone and to establish an identity for the game that players would recognise.

from our client

Press Releases and Review Key Outreach

Based on Klabater’s roadmap, the TGM team made a launch plan covering their pre-launch period and launch campaign. We published a press release announcing TAAC’s launch distributed to 1,988 global targets. Before Gamescom, we distributed a press release announcing TAAC’s presence there as part of IGN’s Awesome Indies showcase to 1,975 global targets. On release we published a launch day press release which was distributed to 1,964 global targets. Finally, before EGX, we distributed a press release inviting UK games press to visit Klabater at their EGX booth distributed to 440 targets in the UK, Eire, and Europe. Additional targets were researched and approached individually from the start of our contract with Klabater through until launch day to complement organic interest seeded by the press releases. In addition we also conducted manual press outreach to our TGM press network to distribute review keys for the game including a targeted push inviting global journalists to register their interest for console review keys.

The Amazing American Circus press release campaign by The Game Marketer distributing to 1988 global targets at Gamescom and EGX

The Results

A distinct tone of voice for the game established Organic press campaigns = 70 + pieces of organic coverage obtained Review Code Outreach = 50 + reviews published

The Amazing American Circus campaign results by The Game Marketer showing 70 organic press features and 50 published reviews

Game Marketing Case Studies

Work We're Proud Of

Our team has collaborated with game publishers and studios across the globe. Here are just some of the massive titles we had the pleasure of working on:World of Warhips, Raid: Shadow Legends, Cities: Skylines, GTFO, HumanitZ, theHunter: Call of the Wild, and many more...

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What our clients say

"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."

"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."

Let's Find Out What Your Game Actually Needs

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Contact Us!

The Amazing American Circus

Copywriting Support

Press Releases and Review Key Outreach

The Results

Game Marketing Case Studies

Work We're Proud Of

Bandai Namco

Raid: Shadow Legends

ShantyTown

Humble Bundle

Let's Find Out What Your Game Actually Needs