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The Lightbringer game logo - poetic action platformer by Zordix PublishingThe Lightbringer video game marketing case study by The Game Marketer delivering 5M impressions and 80% download increase
Creative Production
Socials & Community
PR

The Light Bringer

LET THERE BE LIGHT

We worked with Zordix Publishing on its title The Lightbringer: a poetic action platformer inspired by old-school adventure games in the vein of Zelda. Zordix tasked us with building awareness and a conversion funnel to drive users to The Lightbringer Steam and Nintendo store pages within a heavily contested 3D platformer and action-adventure market. The awareness that the game received as a whole from social media posting and paid media campaigns raised its overall profile significantly: making this campaign a huge success.

5M
Impressions
200K
Clicks
80%
Download Increase

Social Media Management

The Game Marketer oversaw the management of social media accounts for The Lightbringer and prepared a social posting strategy for Facebook, Instagram, and Twitter. Images, videos, and GIFs were created and strategically scheduled for posting for maximum reach.

The Lightbringer social media management by The Game Marketer across Facebook Instagram and Twitter for Zordix Publishing
from our client

Paid Media Campaign

Paid Media was one of the key areas for this partnership. The Game Marketer took a planned approach and provided a robust strategy by analysing and identifying the potential audience of the game. In order to raise awareness of the game across Facebook, Google, and Reddit a paid media plan was devised. The Game Marketer was able to drive relevant audiences to the Steam and Nintendo store page of the game. This was also amplified through social media posts. With what we’d learnt from the awareness campaigns, The Game Marketer further optimised the targeting by funnelling down the most relevant audience and identifying the key aspect of the ad copy messaging which helped to step up the sales during the launch period.

The Lightbringer paid media campaign by The Game Marketer on Facebook Google and Reddit driving Steam and Nintendo store traffic

Creative Support

Ensuring the creatives looked eye-catching and engaging, The Game Marketer took a proactive approach by creating visually stunning creatives that helped to calibrate the awareness of the campaign. Timely feedback from The Game Marketer on creatives from the client-side helped to create a healthy exchange of ideas and timely deliverables.

The Lightbringer creative support by The Game Marketer producing eye-catching ad assets for awareness and launch campaigns

The Lightbringer social media and paid media campaign
The Lightbringer social media and paid media campaign
The Lightbringer social media and paid media campaign
The Lightbringer social media and paid media campaign
The Lightbringer social media and paid media campaign
The Lightbringer social media and paid media campaign
The Lightbringer social media and paid media campaign
The Lightbringer social media and paid media campaign
The Lightbringer social media and paid media campaign
The Lightbringer social media and paid media campaign
The Lightbringer social media and paid media campaign
The Lightbringer social media and paid media campaign
The Lightbringer social media and paid media campaign
The Lightbringer social media and paid media campaign
The Lightbringer social media and paid media campaign
The Lightbringer social media and paid media campaign

Game Marketing Case Studies

Work We're Proud Of

Our team has collaborated with game publishers and studios across the globe. Here are just some of the massive titles we had the pleasure of working on:World of Warhips, Raid: Shadow Legends, Cities: Skylines, GTFO, HumanitZ, theHunter: Call of the Wild, and many more...
More Case Studies

Bandai Namco

13M
Impressions
50%
Return on Spend
$20
Revenue Per User
Paid Media

Raid: Shadow Legends

2.5M
Total Views
66%
Follower Increase
912K
Video Reach
Creative Production
Paid Media

ShantyTown

100K+
Wishlists for Launch
1.5M+
Steam Page Visits
70K+
Demo Downloads
Creative Production
PR
Paid Media

Humble Bundle

100M
IMPRESSIONS
2.5M
CLICKS
120%
DOWNLOAD INCREASE
China Marketing
Creative Production
What our clients say

"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."

Jing Kai
Product Marketing Manager APAC, Wargaming

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

Tony Pearce
Co-Founder / CEO, Reality Plus

"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."

Henrik Nyström
Founder / CEO, Star Vault

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

Jimmy Tisell
Community Lead, Avalanche Studios

"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."

Andy Pearson
Chief Strategy Officer, PQube

"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."

Julija Laskovska
User Acquisition Manager, Paradox Interactive

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