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Transmogrify LogoTransmogrify indie game marketing case study by The Game Marketer for Odyssey Entertainment

Transmogrify

THEY'RE IN THE VENTS!

The Game Marketer assisted American indie games studio Odyssey Entertainment in launching its debut title, Transmogrify: a surreal 2D platformer with a portal-style puzzler packing a hefty dose of retro games influence. This collaboration saw The Game Marketer take ownership of a multifaceted marketing plan covering the launch of Transmogrify.

Marketing Strategy

The Game Marketer worked alongside key stakeholders at Odyssey to build a bespoke strategy incorporating launches, patches and events over several months.

Transmogrify marketing strategy by The Game Marketer covering launch patches and events for Odyssey Entertainment
from our client

Content & Advertising

The Game Marketer provided services for Transmogrify, including the production of creatives for the campaigns. Our efforts were spread across Meta and Google, to convert clicks into wishlists.

Transmogrify content and advertising campaign by The Game Marketer across Meta and Google converting clicks to wishlists

Trailer Creation & Copywriting

As well as helping Odyssey create a beguiling Steam page for Transmogrify, The Game Marketer also collaborated with the indie studio to create a thrilling launch trailer set to a custom soundtrack.

Transmogrify Steam launch trailer creation and copywriting by The Game Marketer for Odyssey Entertainment

Game Marketing Case Studies

Work We're Proud Of

Our team has collaborated with game publishers and studios across the globe. Here are just some of the massive titles we had the pleasure of working on:World of Warhips, Raid: Shadow Legends, Cities: Skylines, GTFO, HumanitZ, theHunter: Call of the Wild, and many more...
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Bandai Namco

13M
Impressions
50%
Return on Spend
$20
Revenue Per User

Raid: Shadow Legends

2.5M
Total Views
66%
Follower Increase
912K
Video Reach

ShantyTown

100K+
Wishlists for Launch
1.5M+
Steam Page Visits
70K+
Demo Downloads

Humble Bundle

100M
IMPRESSIONS
2.5M
CLICKS
120%
DOWNLOAD INCREASE
What our clients say

"The team demonstrated exceptional dedication in delivering effective influencer marketing support, greatly contributing to our success in enhancing new player acquisition within our targeted markets."

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

"The Game Marketer helped us bring in so many players on launch day that it almost broke our servers. The staff are very friendly, experts in their field, and most importantly, they provide results."

"Their paid media expertise allowed us to identify the right markets for a soft launch...and their creative output let us translate the best of our game content to eyes around the world."

"We really appreciate all of The Game Marketer’s support up to now and would gladly work with them again in the future for appropriate projects."

"It was a pleasure to work with The Game Marketer! Their proactiveness and suggestions of different solutions were much appreciated throughout the whole campaign cycle."

Let's Find Out What Your Game Actually Needs

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Prefer to talk directly? info@thegamemarketer.com · +44 (0) 330 043 0038